Facebook upgrades iOS app with Snapchat-like features Facebook has added Snapchat-like features to its iOS application that allow users to add photos customized with text, filters and stickers to their Facebook profiles. The move comes after Facebook failed to acquire Snapchat and its efforts at duplicating the service outright proved less than popular. The Verge (6/29), TechCrunch (6/28)  | Social data breakthrough - Stop counting what and start understanding why
Leading brands now realize that social data is the quickest, most organic way to connect with their opportunity audiences. Networked Insights has introduced a new analytics capability called Pinpoint, that goes beyond simply knowing what consumers are talking about to pinpointing why in mere seconds.
Watch this quick video snippet to see how simple it is. |
 | RPA creative director publishes a book on Instagram RPA Executive Creative Director Jason Sperling is publishing a book on Instagram, one page at a time. His book, "Look at Me When I'm Talking to You," contains advice for brands on how to engage customers and create loyalty. "It felt like a great way to practice what I was preaching," Sperling said. Digiday.com (6/29)  | Engagement Tiles™: The Better Way to Banner!
Content Tiles, Lead Gen Tiles, Coupon Tiles… these interactive, easily embeddable tiles convert website engagement into email subscribers and in-store customers with just one click!
Download this FREE guide to learn how Engagement Tiles™ can streamline user engagement, removing the need for landing pages and other conversion barriers. |
 |  | Your Guide to Getting Content to Market Faster
Creating content is a big part of any marketing team's job. But if you're using traditional project management tools, you may be spending too much time managing projects instead of producing great content. In our Guide to Getting Content to Market Faster you'll learn how to improve workflow and get content to market faster. |
 | Social listening helped Wells Fargo score during World Cup  | | (ANDREW YATES/Getty Images) | Wells Fargo spurred social buzz during last year's soccer World Cup by having 24 workers monitor games and online chatter in real time, and sending brand ambassadors to parties to stir social buzz. "We really needed to understand exactly what was going on before, during, and after every single game," Wells Fargo's Julie Milbrand says. SocialMedia.org Blog (6/23)
Skittles hosts social media auction in quirky promotion Wrigley is hosting an online auction to promote its Skittles brand, offering quirky branded merchandise, ranging from a surfboard to a cat condo, that buyers can bid for by sharing an image of it on social media, and winning it by garnering the most "likes" on the shared post. The campaign, developed through a partnership with BBDO Toronto, features five new prizes each week and runs through Aug. 6. MarketingMag.ca (Canada) (6/24)  | 5 Steps to Kickstart Marketing Automation Success
Whether you're just starting to research marketing automation or you've signed a contract and are wondering what to do next, we've broken the process of getting started into 5 manageable steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Download the E-book today! |
 | MoPub is quiet but potent moneymaker for Twitter Twitter may have a major revenue stream in MoPub, the mobile-application ad server, ad network and real-time bidding exchange. The network acquired by Twitter for $350 million in stock two years ago is projected to produce $500 million in revenue two years from now with its highly engaging ad formats. Business Insider (6/26)  | LIVE Webinar: Top 10 Takeaways from Marketing's Biggest Event
Join Salesforce's Joel Book and Heike Young on June 30th at 2 pm EST as they showcase the top ten takeaways from the digital marketing event of the year. You'll discover powerful new ways to connect and build 1:1 journeys with customers. Register today! |
 | How to compare metrics across social networks The relative value of retweets, likes and other network-specific social metrics isn't always straightforward, writes Doug Schumacher. That's where the fan-count-to-engagement ratio comes in: You can start to identify trends across networks by dividing the number of interactions with the number of posts made and the number of fans, Schumacher writes. iMedia Connection (6/24)  | Your Crash Course to Full Funnel Marketing
Full funnel marketing is imperative, because up to 90% of the buyer's journey is complete before a prospect reaches out to a salesperson. The most effective marketers are engaging with their prospects throughout the entire funnel - from top to bottom. This eBook shows you how to generate awareness, engage prospects, and drive leads with a full funnel marketing approach. Take the Crash Course now! |
 | Big Bird speaks Actor and puppeteer Carroll Spinney is discussing his experiences playing Big Bird on "Sesame Street" for generations of young people. He discusses getting annoyed with children, singing at Carnegie Hall and almost taking an ill-fated ride on the space shuttle. Vice News (6/28) |  | When you put yourself in the middle of a big conversation, brands have to be cautious." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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