| Topic | | Lessons Learned: How retailers utilized social media in 2014, trends and takeaways for 2015 | | Takeaways | | Key consumer preference insights and best practices for social media success |
|  | | Hi Indiana,
Using Yesmail Market Intelligence, we tracked the social media usage of the top 50 brands in five major retail categories—beauty, apparel, big box, electronics, and home goods. We found 91% of marketers in all categories have a presence on two or more social channels.
Download this useful report to learn how to optimize multichannel campaigns based on findings from our analysis, such as: - The most popular social channels in order of adoption rate
- Average number of followers brands have on each channel
- Month-over-month follower growth by channel
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 | GET TO KNOW US
Do you remember Mr. Wolf - that character from the movie Pulp Fiction? (If not you should really rewatch that movie.) As a Client Services Engineering Lead I get to be your Mr. Wolf. You face complex technology challenges in your effort to deliver best-of-class marketing campaigns and you need innovative solutions to tackle these challenges. In the words of Mr. Wolf, "I'm here to help
Robert Groves,
Client Services Engineering Lead | | | | |
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