 | Social data breakthrough - Stop counting what and start understanding why
Leading brands now realize that social data is the quickest, most organic way to connect with their opportunity audiences. Networked Insights has introduced a new analytics capability called Pinpoint, that goes beyond simply knowing what consumers are talking about to pinpointing why in mere seconds.
Watch this quick video snippet to see how simple it is. |
 | Firms go social to reach young job seekers Companies are increasingly wrapping Twitter into their recruitment efforts, with nearly 4 out of 10 firms now posting job openings on the social network, according to a JobVite survey. Twitter recruiting is a powerful tool for reaching young job seekers, especially when paired with a polished, mobile-friendly website, writes Sarah K. White. CIO.com (6/24) Facebook to host debut episodes of HBO's "Ballers," "The Brink" HBO for a limited period is screening the debut episodes of new comedy series "Ballers" and "The Brink" on Facebook. The social network has the third-party digital exclusive for the episodes. Dwayne "The Rock" Johnson, executive producer and star of "Ballers," is introducing the episode on his Facebook page, which has 49 million followers, while "The Brink" can be launched from its series page. Variety (6/24), The Verge (6/24)  | Your Guide to Getting Content to Market Faster
Creating content is a big part of any marketing team's job. But if you're using traditional project management tools, you may be spending too much time managing projects instead of producing great content. In our Guide to Getting Content to Market Faster you'll learn how to improve workflow and get content to market faster. |
 | Why Kim Kardashian won't allow marketing on her Instagram  | | (MIGUEL SCHINCARIOL/Getty Images) | Kim Kardashian West says she's keeping her Instagram account off-limits to brands, despite marketers who've sought to strike promotional deals with her. "It is my personal world. I know a lot of my brands get frustrated that I don't promote as much as they would like," she says. The Guardian (London) (6/24)
 | Your Crash Course to Full Funnel Marketing
Full funnel marketing is imperative, because up to 90% of the buyer's journey is complete before a prospect reaches out to a salesperson. The most effective marketers are engaging with their prospects throughout the entire funnel - from top to bottom. This eBook shows you how to generate awareness, engage prospects, and drive leads with a full funnel marketing approach. Take the Crash Course now! |
 | There's more to life than "likes," survey says Brands need to look beyond "likes" and retweets and find ways to provide real engagement, according to a Social@Ogilvy survey. Only about a fifth of social media users are true brand advocates, and brands' ability to build relationships with them is the real measure of success, says Thomas Crampton, global managing director at Social@Ogilvy. Adweek (6/25) |  | My Instagram is off limits. ... I love just posting when something is really authentic." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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