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2015/07/13

Things You Can Do This Week to Improve the Customer Experience - CUSTOMER

CUSTOMER : 7/13/2015 eNewsletter
 

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What do customers value most about the companies they remain loyal to? Is it their top-notch products and services? Their reputation? Their cool logo? While it could be a combination of these things in part, there is evidence aplenty that customers remain loyal to companies that make it easy to do business with them. Too long on hold, too many transfers, unanswered e-mails or social media posts, that's not my job responses or other roadblocks to customer support success will send customers scrambling for an alternative faster than you can say, We appreciate your business. Please continue to hold.
Whether or not your business is comfortable with the millennial demographic, it's imperative that you pay close attention to this group of savvy buyers. While this group of consumers has received some flack in the press, the fact of the matter is this is an important demographic for marketers to understand, and here's why: they're changing the way brands work.
While the customer service buzz phrase of this decade may be the customer experience, it's apparent from the state of customer support today that not many companies are getting it right. While they may have good intentions, something is going seriously awry in their execution. Perhaps they're trying to improve the customer experience while continuing to use outdated technology. It may be that they're not training their agents well enough, or communicating the company's customer service goals clearly. Wherever the fault lies, it's a crack that shows in a majority of company's customer support foundations.
GoldMine, a provider of relationship management solutions designed for all businesses, has added a cloud-based subscription model to its on-premises CRM software.

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