 | Video: Pictures are Worth 1,000 Words
The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch the video |
 | Facebook assistant may be golden marketing opportunity Facebook's upcoming virtual assistant, M, will help the social network glean greater insights into consumers that could make the platform a real draw for advertisers, writes Mindshare's Neil Bruce. A study by his company and Goldsmiths, University of London, found that 46% of consumers would prefer a free virtual assistant with advertising over a paid, ad-free option. CampaignLive.com (U.S.) (8/31)  | Smithereens: The Marketing Fragmentation Problem
Marketing's got a fragmentation problem. It's making marketing data hard to use, marketing operations hard to manage, and customer experiences with your brand hard for your customers to enjoy. Something's got to give. Find out why we're in this mess and what you can do to get yourself out of it. It's a short read, but an important one. |
 | Brands went social to tap into VMA buzz  | | (Frazer Harrison/Getty Images) | Brands including Taco Bell, Verizon and Pepsi used Twitter's Amplify program to blend real-time tweets and Periscope content into the online chatter surrounding Sunday's Video Music Awards. "These platforms are hugely embraced by our target audience, and [it's] a great way for the brand to reach out to them," Taco Bell's Juliet Corsinita said. Adweek (8/28)
 | The 2015 App Marketing Guide
Learn the major app acquisition, retention, and engagement trends in 2014 that will impact your marketing strategy this year, including (a) the 2014 app engagement landscape, (b) eight major data discoveries on user engagement, retention, and marketing, and (c) the five critical takeaways for 2015. Download the Free Guide |
 | Anthony Noto explains Twitter's next marketing move  | | (Brian Ach/Getty Images) | Twitter raised eyebrows when it appointed its chief financial officer, Anthony Noto, in charge of marketing, but Noto says the move was designed to give marketing greater importance and use his leadership skills to build a cohesive strategy that ultimately will be led by a chief marketing officer. "We have this incredibly impactful brand, but a significant amount of the world still doesn't use our product," he says. Advertising Age (free access for SmartBrief readers) (8/28)
 | Location-Based Targeting is Now Used by 80% of Global Marketers
According to BIA/Kelsey, location-targeted ad spending has been growing in the U.S. from $1.2 billion in 2012 to $8.67 in 2014, and expects this number to grow to $9.09 billion in 2017. Learn how ad agency leaders and marketing decision makers in North America, Western Europe, Asia Pacific and Latin America are using location-based insights to develop better mobile advertising with xAd's 2015 Global Location Snapshot. Access Report Now |
 | Facebook leads pack of social networks favored by retailers  | | (Robyn Beck/Getty Images) | Half of U.S. retailers plan to up their ad spending on Facebook, while 29% will spend more on YouTube and 27% on Pinterest, according to the National Retail Federation. Twitter came in fourth place with 22% of retailers planning to spend more on the site, in line with other research that shows Pinterest and Facebook are more frequently visited by shoppers. eMarketer (8/31)
 | Refine Your Leadership Skills For Immediate Impact
They've asked you to lead - but are you ready? Columbia Essentials of Management is an MBA-inspired program that equips you to take on the challenges new leaders face. You'll build a strong foundation in both business essentials and critical leadership skills. Lead from a place of knowledge, not just instinct. Learn more and apply. |
 | How Wes Craven terrified a generation of moviegoers  | | (Kevin Winter/Getty Images) | Horror-movie director Wes Craven has died at age 76. Craven's films included "The Last House on the Left," "A Nightmare on Elm Street" and "Scream." "If you can judge a film-maker's influence by how many copycats they inspire, then Wes Craven has to be seen as one of the most influential," Stuart Heritage writes. The Guardian (London) (8/31)
|  | Instagram pretty much made people adopt their format as the square." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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