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The latest news from the Mad Marketer Online Community. Lifecycle Marketing: Out With the Old and in With the New To be successful in today's high-tech landscape, marketers have to pretty much forget everything they know about traditional marketing. That may be a gross overstatement but, nevertheless, the point is that marketers need to rethink their takes on marketing to accommodate the ever-evolving world of technology and how it drives sales. Three Tips for Keeping Your Ideas Fresh in a Creative Agency Let's be honest: If you're consistently producing large amounts of copy for a creative agency, it's not a matter of if—but when—you run out of creative fuel. It happens to just about everyone. One week, you'll be cruising along with a full content calendar and plenty of ideas, and the next, you'll find your well of creative ideas has run dry. The trick is to not get discouraged when this happens but, rather, to embrace the creative struggle. This job forces you to be resilient and resourceful, too. Get Your Priorities Straight With Account-based Marketing There are many moving parts to take into consideration with every one of your marketing campaigns. Whether it's obtaining actionable data insights to gain a clearer understanding of your target market, segmenting your audience to engender personalized campaigns, or trying to successfully collaborate with your sales department to gain a rounded view of the buying cycle, there's a great deal of legwork that goes into launching an effective campaign. Challenges and Solutions for Data-Driven Marketing Knowledge, as they say, is power. And a growing number of businesses and marketing departments now understand the value of leveraging data to more effectively engage customers. But, as you're probably already aware, this kind of thing is not as easy as it sounds. An infographic recently released by a marketing platform and media optimization company called Yieldr tells the story. Clear to Sprint: Building the Agile Marketing Team On the surface, an agile marketing team is about what it sounds like: a marketing team that's sufficiently flexible and comparatively unencumbered by bureaucracy that it can respond better to trends in the field and get the most out of these. But there's a lot more to it than the surface definition, and that's a point worth noting for those companies that want to make an agile marketing team a reality.   The State of Content Marketing: An Interview With Joe Pulizzi Our contributing writer David Reimherr recently sat down with "The Godfather of Content Marketing," Joe Pulizzi to talk about the upcoming Content Marketing World 2015 conference, slated for this month. The CEO of Content Marketing also covers topics such as the state of content marketing in this entertaining and insightful podcast. What Marketers Should Expect From Google's Spam Patent As marketers, it's easy to feel as if search giants like Google are out to get you. As many are aware, Google uses complex algorithms to search the vast reaches of the Web to pull up the most relevant, original and useful content for the user. Recently, the search giant received approval on a patent that could allow it to monitor spam emails from vendors in its search rankings and use it to effect search rankings. Here's how this patent could affect your brand. How to Craft Engaging Content That Matters Our contributing writer Jessica Stroud takes the how to on crafting engaging content to the next level. Stroud takes the five key points to creating engaging content, and shows real world examples of marketing success to get your creative juices flowing.

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