Volkswagen's reputation is in danger following the news the company falsified emissions data. Its YouGov BrandIndex score in the US has fallen to -2 from 10 to 11, and in Germany, it plummeted to -8 from its usual 18-to-22 range. Negative tweets about the brand skyrocketed to 16,070 between Sept. 18 and 21, in comparison to 766 negative tweets in the four days prior to Sept. 18, per Amobee Brand Intelligence.
Down with Simple Attribution Models It's time for a revolution. Simple attribution models mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, this has become a major challenge. Let's fix it.
The Washington Post is among the first publishers to take advantage of the expanded viewer reach Facebook is offering for its Instant Articles feature. Everything published in The Post will be available through Instant Articles, a provision that is also available to Facebook's other publishing partners.
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Far fewer Instagram posts are published between 6 a.m. and noon than during the rest of the day, but viewing remains relatively constant during the course of the day, according to a Mavrck analysis of 1.3 million posts. That suggests marketers could get more traction by posting content during the morning, when there's less competition for eyeballs.
Several 360-degree videos have already been posted on Facebook's news feed for the Web and Android, which now supports the immersive format. Among them is a 360-degree video clip by Lucasfilm to promote the upcoming "Star Wars" movie.
Apple TV includes tvOS, a tool for developers to build native experiences on television, to give consumers not just access to movies and TV but to content such as games, social media, shopping and music streaming. The technology also connects smartphones to the TV, allowing consumers to explore between the two and enabling marketers to integrate content across devices. "Seamless cross-screen interaction means marketers can deliver timely, useful TV ads to consumers," writes Peter Hamilton.
Click-thru rates for business-to-business marketers on Facebook are up 140% from last year, average advertising spend is up 60% and average clicks-per-thousand-impressions have increased 115%, AdRoll says. "B2B marketers have had to adapt by becoming more like their B2C counterparts," the report says.
Researchers braved treacherous conditions in a remote part of Alaska to find an abundance of fossils of a species of duck-billed dinosaur that thrived in the area about 70 million years ago. Ugrunaaluk kuukpikensis was an herbivore that resembled the Edmontosaurus, but analysis confirmed it was a new species that somehow adapted to the cold and dark conditions. "These were dinosaurs living at the very edge of what we think dinosaurs were physiologically capable of," said Patrick Druckenmiller, an author of a report on the find published in Acta Palaeontologica Polonica.
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