The Mad Marketer eNews: This Week's Tips,Tricks & Marketing Insights

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The latest news from the Mad Marketer Online Community. It's Time to Stop Trolling for Stats and Start Leveraging Your Own Data If you spend enough time browsing through corporate blogs, you're bound to see a similar pattern: The same statistics are being used by marketers repeatedly and haphazardly across different websites. Is this a problem? Yes and no. So, Your Marketing Department is Strapped for Time ... So Is Everyone Else's If you ask marketers to describe their work in a sentence or less, they might answer you with the old cliché, “there aren’t enough hours in the day.” That’s because, according to a recent Zmags survey, nearly 70 percent of marketing professionals feel challenged by time constraints when crafting content for their marketing campaigns.   Three Reasons Marketers Should Switch to TweetDeck Today The world of social media runs at breakneck speeds. Between Twitter, LinkedIn and Facebook alone, it can be a daunting task to keep up with posts, direct messages, follow requests and more. In fact, social media has become such an around-the-clock job that many marketing departments and agencies are now hiring dedicated social media managers who handle nothing but brands' social presences. However, with tools like TweetDeck, marketers can now comfortably manage multiple Twitter accounts at once. Adding a 'D' to Their Title Can Help CMOs Command More Money Like many professions, Chief Marketing Officers (CMOs) need to keep reinventing themselves in order to stay relevant. And although CMO salaries have yet to cap out, they are being overtaken by those of Chief Digital Marketing Officers (CDMOs) and Chief Digital Officers (CDOs). According to data from digital marketing and technology resourcing provider Mondo, Chief Digital Officers are today's top paid executives, with salaries ranging from $156,000 to $301,000, depending upon what city they are located in, On top of that, CDOs are outpacing CMO salaries $142,000 to $230,000. ProofHQ's iPad App: The Final Step Towards a Paperless Agency For designers at creative agencies, dealing with proofs can be a labor intensive exercise of printing, marking and scanning. With ProofHQ, creatives can now effectively manipulate and edit proofs digitally, and yet something else was still missing. Until now. With ProofHQ's iPad App, designers finally have all the tools they need to go paperless.   Smarketing: A Sales and Marketing Combination to Watch Sales and marketing have always gone hand in hand. Some have even described the two fields as being similar to a square and a rectangle; all sales efforts are marketing efforts in a sense, but not all marketing efforts are sales efforts. With this idea in mind, the concept of “smarketing” makes particular sense, and this fusion may well be the future for small businesses. Taking a Fall for Your Brand: A Lesson From NYFW 2015 by Diana Bishop Listening to the Elvis Duran Show on my drive in to work this morning, a specific segment caught my attention. A high fashion runway model called in and gave the hosts and their listeners an inside view of what happened during this year’s New York Fashion Week (NYFW).   How to Align Sales and Marketing Team Goals by Chris Lucas A lot of companies struggle to align their sales and marketing teams. Why? Because all too often, these teams falsely view their jobs and goals as separate from one another. When it comes down to it, sales reps and marketers all have a broad goal of growing the company's revenue through customer acquisition and retention. But they sometimes need guidance to see this truth. Three Wins From Gatorade's VR Campaign by Sal Trifilio In the world of sports, there have been few, if any, challengers to Gatorade's throne that's been built on electrolytes and a powerful marketing strategy. Powerade, Smartwater, and Vitamin Water might be alternative options to those looking to hydrate and replenish key nutrients during workouts, but none of them have been able to make even the slightest dent in the Gatorade empire. And yet, the Florida-based sports drink enterprise has gone through an interesting transition over the last decade.

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