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2015/09/29

Tips On Marketing, Compensating Your Sales Team, And Holding Events

Business Solutions Newsletter | September 29, 2015 | View web version here.
Business Solutions
 

In This Issue:

If You Don't Sell UC Solutions To Your SMB Customers, Someone Else Will
By Bernadette Wilson, associate editor
By Bernadette Wilson, associate editor The Unified Communications-as-a-Service (UCaaS) SMB market presents a significant opportunity to VARs and MSPs to expand — and maybe even protect — their businesses.
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Featured Articles
How To Hire, Compensate, And Guide A Tech Sales Team
Building a strong technology sales team can be challenging. Industry experts share proven best practices for hiring, compensating, and managing process in How to Hire, Compensate, and Guide a Tech Sales Team.
Marketing Measurement.Who Even Does That?
Performance improvement and optimization are goals that many companies strive to achieve. As business owners, we want to build organizations that can practically manage themselves with staffs that are proactive and self-reliant when it comes to accomplishing tasks. The same goal should be practiced when it comes to approaching your marketing efforts.
How Holding Events Can Benefit MSPs And VARs
From webinars to tradeshows to open houses, here’s how to profit from events large and small.
Case Study: Field Nation Solution Helps Client Meet Mass Work Order Goal
When a well-known sales and marketing outsourcing company approached Field Nation, in June 2013 to help them conduct a nationwide audit initiative that involved thousands of major retail stores, multiple projects and 30,000 work orders, the strength of the online platform proved ready.
What Smart VARs Know About Mobility Solutions And Healthcare
By Bernadette Wilson, associate editor
Business Solutions President Jim Roddy and Matt Jordan, healthcare account executive at Datalogic, discussed healthcare’s mobility trend at the Smart VAR Healthcare Summit.
Leadership Lessons For IT Solutions Providers From The Boundary Waters Canoe Wilderness Area
By Rich Anderson
Reflect on your risks: employee turnover, avoiding conflict, health and nutrition, burn out, insufficient cash on hand, low gross margin, fear of failure, poor focus ... What assumptions are you making?
How To Set A Course As A Successful Healthcare IT Solutions Provider
By Bernadette Wilson, associate editor
Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.
Don't Miss Out On Law Enforcement Sales
By Mike Monocello, editor in chief
Experts explain where the IT opportunities in law enforcement lie and how solutions providers can capitalize.
The Top BDR Trends Of 2015 (And Beyond)
By Jay McCall
Four experts weigh in on how the ever-expanding data universe and customers’ need for business continuity is shaping backup and disaster recovery (BDR) technology and best practices.
7 Reasons You Should Charge Your IT Customers More
By Dave Rosenberg
The landscape for managed services providers (MSPs) has changed significantly over the last 10 years. A decade ago most IT companies were providing break-fix service and then hoping for the occasional project work. Early adopters to the MSP model sold proactive service, and the uptime promise to their clients meant they could charge more because they sold on the value of the increased productivity that is a result of well maintained IT infrastructure.
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