When celebrity endorsements go wrong  | | (STEPHANE DE SAKUTIN/Getty Images) | The downfall of Subway endorser Jared Fogle might be the greatest spokesman implosion of all time, but the restaurant chain isn't alone in having to deal with celebrity meltdowns, Lisa Lacy writes. Her list of endorsement disasters includes Bill Cosby's role as the face of Jell-O, Nike's association with convicted killer Oscar Pistorius and numerous brands' relationships with cyclist Lance Armstrong. Momentology (9/2)
 | Which Type of Messaging Works Best?
Our latest study—run by Dr. Zakary Tormala, professor at the Stanford School of Business—looks at four common types of company messaging. There's a clear winner in influencing decisions and attitudes. Watch this short video to find out what type of messaging you should be creating to get a "yes" decision from your buyers. |
 | Get your top customers to become evangelists Consumer brands need to concentrate on marketing to their most loyal and passionate customers, as only 4.7% of them will generate referrals socially, per EngageSciences. To identify these customers, companies should invest in the employees who have that initial one-on-one contact via social media, build relationships with their key influencers on Instagram and invite those influencers to play a role on customer policy boards. Advertising Age (free access for SmartBrief readers) (9/2)  | Down with Simple Attribution Models
It's time for a revolution. Simple attribution models mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, this has become a major challenge. Let's fix it. |
 | Diet Coke retweets its fans in unexpected places Diet Coke is retweeting its favorite messages from fans on illustrated billboards, magazine pages, framed art and specially made jewelry. Droga5 created the "Retweets of Love" push in collaboration with esteemed designers and illustrators. "A simple retweet just isn't enough for our loyal fans who love the great taste of Diet Coke," said Coca-Cola North America's Danielle Henry. Adweek (9/2)  | How to Master Remarketing in an Omnichannel World
Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels! |
 |  | The 2015 App Marketing Guide
Learn the major app acquisition, retention, and engagement trends in 2014 that will impact your marketing strategy this year, including (a) the 2014 app engagement landscape, (b) eight major data discoveries on user engagement, retention, and marketing, and (c) the five critical takeaways for 2015. Download the Free Guide |
 | App uses Facebook data to reveal users' personalities University of Cambridge researchers have developed a tool they say can profile people's personalities and private habits based on their Facebook "likes." The "Apply Special Sauce" tool compares "likes" against those of millions of other users, then cross-references the results against a database of personality tests and social profiles. "[I]t was startlingly accurate," Caitlin Dewey writes. The Washington Post (tiered subscription model) (9/2)  | Ebook: Attention is Currency by Brian Solis & Gapingvoid
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content. Download the eBook today! |
 | Chris the sheep gets a haircut, loses 88 pounds An Australian sheep named Chris had 88 pounds of wool sheared off in a single trim, making it the woolliest sheep of all time, an Australian animal-protection group says. The animal was found near Canberra, barely able to move while carrying an estimated five years' worth of wool growth. Reuters (9/3)  | Refine Your Leadership Skills For Immediate Impact
They've asked you to lead - but are you ready? Columbia Essentials of Management is an MBA-inspired program that equips you to take on the challenges new leaders face. You'll build a strong foundation in both business essentials and critical leadership skills. Lead from a place of knowledge, not just instinct. Learn more and apply. |
 |  | Apply Special [S]auce is further proof that even the smallest, most casual signals we throw off into the digital ether don't disappear when we stop thinking about them." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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