National Security Agency whistleblower Edward Snowden joined Twitter this week but forgot to turn off notifications, meaning he received an e-mail for each of the million-plus followers he acquired within 24 hours on the service, as well as for his hundreds of thousands of retweets and favorites. "47 gigs of notifications. #lessonlearned," he tweeted.
Crispin Porter + Bogusky has been trying to get Twitter to verify the account for Hotels.com brand icon Captain Obvious, who has 216,000 followers. In an effort to prove that he is real, the account has been tweeting pictures of the Captain's legal signature, his mailbox and his name spelled wrong on a coffee cup. "If you always play it safe, people can get used to that from other brands and other places, but if you have fun with it people tend to engage quite a bit more," said Brian Friedrich, creative director for the agency.
Dell has been training salespeople on listening to and engaging with customers on social platforms such as LinkedIn and Twitter and is expanding the program to select channel partners. Research into business-to-business buying carried out by Dell and Carnegie Mellon University found that cold-calling is largely ineffective and that two-thirds of a customer's journey now focuses on online content and processes.
Social media is letting Burger King's marketing team be more frugal, spending relatively small amounts on Twitter-friendly stunts. The company's quirky campaigns are generating more sales without costly conventional ads, franchisees say.
Auto-dealership marketer Southeast Toyota has become one of the first companies to use Facebook's latest carousel ads. The tool combines videos and images into a single unit that users can browse, a feature that is likely to be introduced to Instagram as well, Christopher Heine writes.
Marketer-sponsored "lenses" that insert special effects into user selfies are set to make their debut for Halloween on Snapchat. The new product follows up on Snapchat's earlier offering of location-based stickers.
Negative content tends to attract immediate buzz, but positive content is more widely shared and ultimately reaches more people, a study in Peer J Computer Science says. "Humans on the long run tend to favor positive content, good news," co-author Emilio Ferrera says.
Atlas Obscura has created an interactive map that lets users find thousands of businesses with pun-based names, such as Idaho propane business Tank Heaven for Little Grills. "The pain mixed with pleasure of, say, something as evocative as Hannah and Her Scissors, or something as plainly wrong as A Shoe Grows in Brooklyn surrounds us," the company says.
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Keep a civil tongue.