Market Insight With Ben Benoy In the Blink of an Eye  Fifteen years ago, Swedish scientists accidently came across a method for tracking eye movement, when they noticed a sensor they set up in the lab tracking their eyes.
Today, this technology is gathering major momentum as the IT and biotech industries look to snatch it up for use in their latest devices.
From helping the disabled operate a computer, to making cars safer by watching the driver's eye direction, this technology has limitless capabilities. There's even a major push to integrate it into the video game industry. That could increase the market for eye-tracking by $5 billion.
So how does this all work? Well, the system uses invisible infrared light to light up your eyes, then camera sensors measure the reflection off the retina and cornea to gauge where you're looking. Pretty cool!
The Swedish scientists who developed this technology finally provided an initial public offering for their company back in April on the Stockholm Stock Exchange (STO). The company is called Tobii (STO: TOBII) and its stock price has already rocketed up 207% since the offering.
In October the company announced a new eye-tracking platform. That sent the stock up 40% in just two weeks.
Other technology companies are starting to jump on the bandwagon as well. The new Samsung Galaxy smartphone can track face movement, which is only a few steps away from tracking eye movement.
Right now the majority of eye-tracking sensors fit in larger hardware devices like laptop computers and vehicles. The industry is working feverishly to overcome size and power requirements for smaller mobile devices.
I'm tracking this technology via my trading system and will watch closely as it begins to saturate the market.
I've got my own selfish preferences for where I'd like to see this technology implemented first. With a house with four kids and a big black lab, it sure would be nice to never have to worry about losing the TV remote again.
Have a great weekend!
 Ben Benoy
Editor, BioTech Intel Trader
|
Economy & Markets: You are receiving this e-mail as a part of your free subscription to the Economy & Markets E-Letter.
Exclusive: Forensic accountant reveals to Dent readers how to spot silent portfolio killers before it's too late. Click here to request his free book immediately!
Remove your email from this list: click here To cancel by mail or for any other subscription issues, write us at:
Delray Publishing | Attn: Member Services | 55 NE 5th Avenue, Suite 200 | Delray Beach, 33483 | Phone: 888-211-2215 | Fax: 410-223-2682
Website: www.dentresearch.com | Privacy Policy: www.dentresearch.com/Privacy-Policy
LEGAL NOTICE: Protected by copyright laws of the United States and international treaties. This e-letter may only be used pursuant to the subscription agreement and any reproduction, copying, or redistribution (electronic or otherwise, including on the worldwide web), in whole or in part, is strictly prohibited without the express written permission of Delray Publishing. This work is based on SEC filings, current events, interviews, corporate press releases and what we've learned as financial journalists. It may contain errors and you shouldn't make any investment decision based solely on what you read here. It's your money and your responsibility. The information herein is not intended to be personal legal or investment advice and may not be appropriate or applicable for all readers. If personal advice is needed, the services of a qualified legal, investment or tax professional should be sought. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation.
|
No comments:
Post a Comment
Keep a civil tongue.