The 7 essentials of a successful agency pitch

November 3, 2015 Issue Subscribe | View online The 7 essentials of a successful agency pitch By Jim Nichols More competition and blurring marketing categories mean that agencies have longer odds when it comes to new business. See what it takes to win these days. Did you waste your back-to-school ad spend on the wrong audience? By Sabine Cummins With the right marketing strategies, research, and enough advance time and planning, brands and agencies have all the necessary tools to execute successful back-to-school campaigns next season. Why PR isn't dead By Sarah Clark Advancements in technology and the expansion of social media have forced PR professionals to alter their agendas. Here's what we can expect from the evolution of PR. Blog Posts Marketing Baseball Cards: Bubble, Boom or Bust? By Neal Leavitt "Say it ain't so, Joe!" Those words were supposedly uttered by a small boy outside the Cook County (IL) Courthouse to Shoeless Joe... The future of advertising in the Internet of Things By Agata Smieciuszewski Everywhere you turn, you see connected devices -- smartwatches that communicate messages and exercise progress, thermostats that... Cover Stories 4 marketing lessons from Apple The 5 most terrifying career disasters of all time 4 rules for responsible marketing to children 4 things you can learn about your competitors on Facebook 6 ways to find more value in your agency Full calendar >> iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs VP of Eastern Sales Director DIGITAL SALES MANAGER More jobs >>

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