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2016/04/04

The challenge in executing April Fools' Day stunts

Facebook, Snapchat are engaged in frenzied battle | Brands opt for jokes over pranks on April Fools' Day | Facebook, WWE engage wrestling fans for big event
Created for ignoble.experiment@arconati.us |  Web Version
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April 4, 2016
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Facebook, Snapchat are engaged in frenzied battle
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Facebook and Snapchat are in full-fledged competition for ad dollars and users, and the main battlegrounds are messaging and video. "All of Snapchat and Facebook's updates are with the goal ... to entice people to use their apps repeatedly throughout the day -- and to attract the advertising dollars that big-brand marketers spend to reach those users," writes Biz Carson.
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Connecting & Collaborating
Brands opt for jokes over pranks on April Fools' Day
April Fools' Day advertising has shifted from brands trying to trick consumers to simply trying to surprise and amuse them. Car insurance company The Zebra created a selfie-prevention alarm this year, and Quilted Northern showed off handcrafted toilet paper called Rustic Weave.
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Facebook, WWE engage wrestling fans for big event
Facebook offered live video in the runup to WWE's WrestleMania 32 in a lucrative pairing for the two enterprises. The social network's initiative also included the chance for wrestling fans to connect with other fans and interact with WWE talent.
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Major League Baseball experiments with Snapchat
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Social Shareable
The challenge in executing April Fools' Day stunts
Brands easily can slip up when trying April Fools' Day spoofs or pranks, says former Ford Motor social media chief Scott Monty. That's because everyone's sense of humor is different, so tricks tend to backfire.
Mashable (4/1) 
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Humor is one of the most difficult things to nail as far as a brand goes.
Scott Monty, former head of social media at Ford Motor, as quoted by Mashable
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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