Trends cross borders – local, regional, national – faster than ever. But creating winning innovations isn’t about being first to a trend – it’s about applying the trend best.
One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. In this new Trend Briefing watch five opportunity-packed trends as they race around the world, being adapted for local context as they go. Featuring:
- SYMPATHETIC PRICING: targeted discounts that address a personal pain point or shared challenge
- ALL ON MESSAGING: messaging apps become feature-packed remote controls for daily life
- NEW NORMAL: consumers look to brands to celebrate diverse lifestyles
- MULTITASK MADNESS: innovative multi-purpose objects that serve a basic need – or deliver status!
- OPEN ARMS: brands help customers welcome newcomers to their locality
Read on to master this simple but powerful formula: global trend x local context = (G)LOCAL INNOVATION!
Featuring examples from brands including BGH, Facebook, Jet, Zara, Transavia, WeChat, JCPenney, McDonald’s Taiwan and many more!
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