An Ignoble Experiment: Is it time to rein in emoji use?

A look at Facebook, Google digital ad domination | SaaS leaders on mobile, chatbots, personalization | Is it time to rein in emoji use?

Created for ignoble.experiment@arconati.us | Web Version

November 29, 2016

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The Big Story

A look at Facebook, Google digital ad domination

Facebook and Google jointly accounted for 90% of domestic advertising growth in the first quarter, leaving some experts asking if it's fair for the industry and consumers. John Chachas said that the pair's domination has hampered the market and that online media "may not be the nirvana that everybody thought."

Bloomberg (11/28)

The robots are coming.
And that's a good thing. Humans and robots working together will allow for the automation of countless routine tasks. By 2025, robotics could help increase global productivity by 40-50%, leading to an economic impact between $1.7 and $2.2 trillion per year.

Connecting & Collaborating

SaaS leaders on mobile, chatbots, personalization

Software-as-a-service industry leaders talk about how mobile can enable customers to control their support needs, and how video can solve common pain points. Messaging apps and chatbots will give customers instant access to service support, and providers who embrace personalization will rise to the top, they say.

Talkin' Cloud (11/28)

Is it time to rein in emoji use?

Fifty-eight percent of millennials said that the use of emojis by brands shows that they are "trying too hard," a signal that indiscriminate overuse of the icons has become wearying to consumers. Some industry experts have seen higher email click-thru results from using emojis, but some analysts say emojis do little to encourage consumers to engage with brands.

Digiday (11/28)

Holiday Season App Promotion Insights
The complete holiday season prep report for app marketers shows exactly when shoppers and gamers install apps and when they make purchases throughout Q4 including Black Friday, Cyber Monday, Christmas and New Year's. Download the free report and make the most of peak season!

Marketer Moments

BBDO helps Snickers show its hunger for WrestleMania

WrestleMania will be exclusively presented by Snickers for the second year in a row, and the brand is launching a new "You're Not You When You're Hungry" push from BBDO. The campaign includes a TV spot featuring WrestleMania stars, as well as social pushes on Snapchat, Twitter and Facebook and custom content on WWE's YouTube channel.

MediaPost Communications (11/28), Adweek (11/28)

A dedicated send is one of the most effective ways to get your message in front of your audience. But what if you don't have the tools to create one yourself? SmartBrief can help! We've created an easy plug-and-play system for you with templates based on successful campaigns. Download our PDF with additional info plus a case study showing the high-impact ROI of a dedicated send.

SmartBrief Originals

Original news, insights, analysis and best practices from SmartBrief.com

How to weave grit into your company's culture Robert Glazer

Pitch your idea with an open mind (and an eye on your audience) John Baldoni

What can you do to keep morale high during a rough patch? Young Entrepreneur Council

The 3 great boss secrets to recognizing employees S. Chris Edmonds

What brain science says about how to manage your time to be more successful LaRae Quy

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Platform News

Zuckerberg named Digital Executive of the Year

Zuckerberg (David Ramos/Getty Images)

Adweek has named Mark Zuckerberg its Digital Executive of the Year, as Facebook's ad profits spiked to $18.5 billion in the first three quarters of 2016 and the platform has consolidated its domination of digital media and advertising. Zuckerberg's attention in 2016 has been focused on getting rural consumers online, making Facebook the go-to platform for video and live streaming, and giving advertisers the flexibility to reach highly targeted audiences or adopt broader approaches.

Adweek (11/28)

Measurement Matters

Take advantage of the coming trends in marketing analytics

The sophistication of automation technology for data analytics is growing by leaps and bounds, and savvy marketers who value efficiency and effectiveness in 2017 should take notice. Transformational trends for marketing data in the new year include a reduction in latency and a greater importance on integrating marketing activities and knowledge throughout a firm's business operations.

Marketing Land (11/28)

Social Shareable

Welcome to Dreamland

Before it burned down in 1911, Dreamland was the Coney Island theme park to end all theme parks, complete with leapfrogging trains, a display of babies in incubators, a one-armed lion tamer and a scandalous 30-foot statue of a topless female angel.

Messy Nessy Chic (11/22)

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When something is new, there's a race to exploit it. But people can take a step back now and ask, 'Is this adding noise or value?'

David Carr, strategy director at DigitasLBi, as quoted by Digiday

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.