Twitter announces customer service bots | Hawaiian strategic with social media, exec says | Modelo gains from seasonal, culturally relevant social campaign
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Twitter announced a feature Tuesday that lets brands set up customer service bots to respond to direct messages from customers. Facebook rolled out a similar feature on its Messenger app this year.
Make a statement with the problems you choose to solve. If you are in the innovation business, the problems you decide to tackle will define you as a company. The secret to doing great things is staying focused on what matters most.
Hawaiian Airlines manages social media accounts with only two people by "being very strategic in the content that we produce on the outbound side," says Asiana Ponciano, social media marketing specialist for the carrier. Hawaiian goes beyond Facebook, YouTube and Twitter, managing accounts on Weibo, WeChat and Instagram.
Modelo's targeted Dia de los Muertos digital and social campaign has netted the brand more than 3 million Facebook shares and a ninefold increase in Facebook followers. "We've seen strong [return on investment] across our digital campaigns, which gives us positive reinforcement to continue investing against these efforts," said Ann Legan, vice president of marketing for the beer division at Constellation Brands, Modelo's parent company.
How to build brand advocates with messaging apps Messaging apps are now more popular than social media, and figure to keep growing in the coming years. Long story short? You'd better include them in your digital plan. Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses how to build brand advocacy with an effective messaging app strategy. Register now
The New York Stock Exchange has been putting banners around its building to publicize its Snapchat account in a bid to reach millennials. The NYSE, which is working with DigitasLBi, is also experimenting with branded geofilters.
Five Best Practices for Content Marketing A basic concern for many marketers is developing content that's relevant and engaging. A new Executive eBrief from Noosh nets out the top 5 practices extracted from more than 175,000 projects around the globe. Download your copy of this quick and informative 5-minute read.
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Kate Spade and Warby Parker are among the 20 retailers participating in a trial by Instagram to let brands tag pictures to display prices and other product information. Instagram says that the tags are aimed at complementing the service's "Shop Now" feature.
Donald Trump and Hillary Clinton (Timothy A. Clary/AFP/Getty Images)
Political campaigns' sophisticated, results-focused digital strategies offer lessons to businesses, writes Caleb Gardner, former digital director of Organizing for Action. Campaign strategies show the effectiveness of being selective with metrics, testing subject lines and landing pages to see what works best, and allowing the work to determine the organizational chart.
A bear named Boo Boo has found fame online for strutting around a Maryland backyard on his hind feet. "He seems to like to pose," resident Brenda Douglas says.
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Our philosophy for social media marketing is to entice new visitors and keep those who have experienced our service loyal to us.
Asiana Ponciano, social media marketing specialist at Hawaiian Airlines, as quoted by CMO
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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