An Ignoble Experiment: Red Interactive, Crayola help students unwind with #ArtWithEdge

2016/12/30

Red Interactive, Crayola help students unwind with #ArtWithEdge

How influencers will use Spectacles next year | Polaroid sees results with influencer marketing | Online "tribe" platforms vary by generation

Created for ignoble.experiment@arconati.us | Web Version

December 30, 2016

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The Big Story

How influencers will use Spectacles next year

How social media is evolving beyond social

(Spectacles/YouTube)

Liz Gottbrecht outlines how Snap's Spectacles will shape influencer content in the new year. First-person unboxing videos will increase, and brands will be able to draw audiences with exclusive content from celebrities and influencers.

Adweek (12/29)

Connecting & Collaborating

Polaroid sees results with influencer marketing

(Valerie Macon/AFP/Getty Images)

Polaroid has been working with influencer platform Social Native since 2015, when the companies' first campaign reached 2.5 million Instagram users in three weeks. Campaigns have led to sales increases of up to 180%, while click-thru rates for efforts though Social Native have been as high as 5%.

Adweek (12/29)

Online "tribe" platforms vary by generation

Facebook is the most prevalent platform for people looking for online tribes, research from Brodeur Partners finds. The research revealed generational gaps, however, with millennials favoring networks such as Instagram, and boomers more apt to be found on Raptr and Playfire.

PRWeek (12/29)

Marketer Moments

Red Interactive, Crayola help students unwind with #ArtWithEdge

(Pixabay)

Red Interactive Agency's "Art With Edge" push for Crayola encouraged stressed students to relax during finals week with the brand's coloring books and share their efforts on social media. The campaign resulted in 4,000 more monthly Twitter engagements and a 614% week-over-week rise in interactions with tweets using the hashtag #ArtWithEdge.

MediaPost Communications (12/28)

Platform News

Mergers drive 2016 as companies compete with Google, Facebook

The monopoly that Facebook and Google hold over digital advertising has led to a year of mergers from rivals trying to get a slice of the market, including AT&T's proposed purchase of Time Warner for $85 billion. Microsoft's acquisition of LinkedIn for $26.6 billion could see it take a dominant position in the digital advertising world.

Digiday (12/28)

Measurement Matters

Report: Ads targeted to listeners' moods are a ripe opportunity

Over 60% of music streaming is tied to "moods and moments" and done on mobile, according to a report from GroupM and Spotify. GroupM estimates that targeting ads to what actions consumers are engaging in -- whether they're in the shower or cooking dinner -- will account for $220 million in new ad revenue in the next few years.

Advertising Age (12/29)

Social Shareable

Why your brain struggles with New Year's resolutions

New Year's resolutions are known for not being fulfilled, and researchers think they know why. Thinking about the future tends to cause our brains to minimize the obstacles we'll face and focus instead on desired outcomes, with more research needed on how to best overcome this problem.

ScientificAmerican.com (12/29)

Editor's Note

SmartBrief will not publish Monday

In observance of the New Year's holiday, SmartBrief will not publish Monday. Publication will resume Tuesday.

If you're trying to find community, there's no better place than Facebook.

Jerry Johnson of Brodeur Partners, as quoted by PRWeek

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.