An Ignoble Experiment: Twitter buys startup, makes founder product head

Report: 2017 marketers to pick Instagram over Twitter | Social media disrupts our notions of literacy | Shell taps Jennifer Hudson for interactive Snapchat spot

Created for ignoble.experiment@arconati.us | Web Version

December 2, 2016

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The Big Story

Report: 2017 marketers to pick Instagram over Twitter

(Instagram)

Nearly three-quarters of US marketers will turn to Instagram in 2017, compared to around two-thirds who will use Twitter, eMarketer reports. In 2016, 66.1% of marketers have employed Twitter in contrast to 53.2% who use Instagram for marketing purposes.

MediaPost Communications (12/1)

8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal —sometimes passionate—about the brands, products and services they use, and what they like and dislike. For marketers and PR professionals, this isn't news. Get the tip sheet.

Connecting & Collaborating

Social media disrupts our notions of literacy

Social media platforms place a premium on sound-bite ideas that are easily consumed, pithy and memorable, much like the oral traditions of a pre-literate age, writes Joe Weisenthal. Similarly, argues Hossein Derakhshan, "we should write and read more, link more often, and watch less television and fewer videos -- and spend less time on Facebook, Instagram, and YouTube."

Bloomberg View (11/29), MIT Technology Review online (free registration) (11/29)

Secrets to a hassle-free mobile work experience.
57% of workers access corporate data on mobile devices, but managing documents is still a challenge. Here are keys to setting up a seamless mobile workflow for when on the go.

Marketer Moments

Shell taps Jennifer Hudson for interactive Snapchat spot

Shell is bringing its #makethefuture campaign to Snapchat with a rebooted version of the music video the company released last month. The video -- which features performers such as Jennifer Hudson and Pixie Lott singing a cover of American Authors' "The Best Day of My Life" -- has been reformatted for Snapchat's vertical video and includes interactive features.

Adweek (12/1)

The Dodo woos animal lovers on Snapchat

(Ernesto Benavides/AFP/Getty Images)

Snapchat Discover has signed up its latest brand, The Dodo, to publish daily animalcentric news. The brand had 2.2 million unique users in October, per comScore, and has teamed with Universal Pictures to help promote the upcoming film "A Dog's Purpose" on Snapchat.

The Wall Street Journal (tiered subscription model) (12/1)

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SmartBrief Originals

Original news, insights, analysis and best practices from SmartBrief.com

Passion-based service design: How to win and retain customers Alaina Love

How to weave grit into your company's culture Robert Glazer

What brain science says about how to manage your time to be more successful LaRae Quy

The 3 "Be's" of leadership Lead Change Group

The 3 great boss secrets to recognizing employees S. Chris Edmonds

Click here to learn more about Featured Content

Platform News

Twitter buys startup, makes founder product head

(AFP/Getty Images)

Twitter has bought Yes, a startup that developed apps to help friends connect, and has named Yes founder Keith Coleman to run Twitter's product team. Coleman is the team's third leader in less than a year.

Reuters (12/1)

Adler Online Master's Degrees for Social Change
Learn to become a highly effective leader advocating for stronger, healthier, and safer communities in a program that shares your values and encourages action and results. Keep your current job. Graduate in about 24 months. Enroll now to make a difference in the world.

Measurement Matters

How marketers are channeling influencers

Instagram, Twitter and Facebook are the top three social channels for influencer marketing, Chute reports. More marketers measure the success of influencer campaigns based on engagement rather than sales, and pay-per video or post is the most popular pricing model.

Digiday (12/1)

Make Your CFO Happy
In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download the Toolkit

Social Shareable

In praise of fat cats

(Monte Fresco Jnr./Getty Images)

A Tumblr meme has users posting body-positive images of plump cats along with the word "bode," short for "bodacious." "What truly makes bode stand out is just how wholesome it is," writes April Siese.

The Daily Dot (12/1)

Four stats that prove the impact of retail influencers.
2 years. 63,500 sales associates. 330 stores. Wharton crunched the numbers, and found that expertise on the retail floor results in more sales — a lot more. View the infographic.

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Often the big influencers on Snapchat are ones that have big followings on other platforms.

Monica Watson, senior manager of content at Chute, as quoted by Digiday

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.