Infographic: Tips for social media managers | Influencer insights from Bailey Lauerman focus group | 10 ways to elevate B2B marketing with visual content
Created for ignoble.experiment@arconati.us | Web Version
This infographic from Socialinsider and easel.ly displays tips on how to be the best social media manager, improve social content, manage social accounts -- including during crises -- and blend social media management into daily marketing work. The visual recommends creating social content that's authentic and incorporates animation and video, and advises that social media managers must have creative and analytical skills.
Digital payment during COVID19 and beyond: A Roadmap and predictions for the future Join experts from Rapyd, Santander InnoVentures and Accenture for a webinar on June 30th as they discuss trends and technologies driving digital payment during and following the pandemic. Learn which factors to consider when upgrading or instituting online payment options, as well as opportunities to navigate recovery and expand both customer loyalty and revenue streams. Register now
Bailey Lauerman's Emily Mazurek shares insights from the agency's virtual focus group with influencers, including their frustration with requests for free content during the pandemic and new creators entering the space during quarantine. "The brands taking content risks with refreshed messaging or exploring new platforms during this tough time are likely to come out on top in the bounce back," Mazurek writes.
KoMarketing Associates' Derek Edmond offers an evidence-based argument for why business-to-business marketers should focus on visual content and takes an in-depth look at 10 ways engaging visuals can be incorporated into B2B marketing. He offers advice, using examples from B2B brands, on the use of charts and graphs, illustrations, user-generated content from customers and staff, infographics, hand-written quotes and Pinterest pins.
The US Tennis Association's new "Get Out and Play" campaign from its in-house unit and a team of freelancers features a 30-second spot that shows all the activities people have resorted to during quarantine and urges viewers to get out of the house and embrace tennis as the social distancing answer to sport. The push is running across social, radio and digital, with TV spots added next month, and will feature appearances from former tennis pros Patrick McEnroe and Chris Evert on national talk shows.
Nonprofits Together Rising and 1Dollar1Love partnered on a campaign from Odysseus Arms that's urging social users to donate $1 to pandemic relief efforts and post artwork for face masks on social media using #1dollar1love. Mask artwork from creators will run across 1Dollar1Love's social channels, and Together Rising's Glennon Doyle says, "Every penny Together Rising receives from this campaign will be deployed to support hundreds of individuals and families with urgent needs ... due to the devastation caused by the COVID-19 crisis."
Pinterest is considering jumping on the stories bandwagon with a renewed Story Pins test, which enables select US creators to feature clickable content designed to spark sharing such as step-by-step recipes or craft projects, writes Sarah Perez. The second test includes new features such as editing, topic tagging, color customization and video support.
A Bloomreach study, conducted by Forrester Consulting, shows that 46% of businesses selling online have experienced growth during the coronavirus pandemic, and many plan to increase spending on websites (64%), their mobile app (58%), social media (52%) and third-party marketplaces (46%). The State of Commerce Experience report predicts the largest investments will go toward commerce technology and tools and third-party services.
Alexa Lauenburger, a 12-year-old from Germany, became a Guinness World Record holder after training eight dogs to walk in a conga line. A Facebook video posted by Guinness World Records showing Alexa and her dogs set the record has attracted more than 1.4 million views.
For brands, now is the time to think about new ways to partner with influencers to reach their highly engaged target audiences across platforms that are seeing higher-than-average activity.
Emily Mazurek, social media director at Bailey Lauerman, writing for SmartBrief/Marketing
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
No comments:
Post a Comment
Keep a civil tongue.