The North Face, Patagonia, REI and other brands have stopped next month's Facebook advertising after civil rights groups such as the NAACP and the Anti-Defamation League advocated a boycott of the platform. The #StopHateForProfit initiative targets Facebook's lack of action on disinformation and hate speech, and agencies including Mediabrands' Reprise and Dentsu's 360i are encouraging participation.
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Some chefs in California are selling comfort foods directly to consumers via Instagram as they deal with layoffs and reduced restaurant business. Joshua Lozano has found a market for his bread and signature Basque-style cheesecakes online, while Culinary Institute of America alum Karlo Evaristo grinds some of his own grains for the bread he sells.
Social media influencers are taking a lead role as consumers explore innovative home cooking and new culinary trends, according to Inspire PR Group's Hana Bieliauskas. "Brands that are leveraging influencer relationships are seeing firsthand the benefits of those partnerships because they are connecting creatively with target audiences and staying top-of-mind," she writes.
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Subway is bringing the $5 Footlong out of retirement with a fresh campaign and a nostalgic jingle in response to hundreds of thousands of tweets about the fan favorite, Chief Marketing Officer Carrie Walsh says. "We want everyone singing (and dancing) along, so you will see the jingle pop up on Instagram, Facebook and maybe even a new social platform for the brand," she says.
LinkedIn released a guide to help brands navigate its livestreaming and event functions with pointers to maximize promotional potential such as capturing registrant information for retargeting, along with best practices, tips and links to additional resources. "LinkedIn Events is a good option to consider for your business functions, and the addition of connected live-streams makes it easier for all brands to run a virtual showcase, and connect with audiences, even if you can't physically be in the same place," Andrew Hutchinson writes.
Getty Images has revealed that the top five image searches during quarantine are "social distancing," "virtual event," "working from home," "exercising from home" and "video conference." Other popular searches include "virtual tour," "telemedicine," "dancing at home," "baking bread" and "cooking at home."
AnalyticsIQ has identified four consumer personas that have emerged as a result of the coronavirus pandemic, with 28% of consumers identifying themselves as on-guard cynics and 23% as careful optimists. Research also indicates the different geographic locations and political leanings of each group.
TikTok users are claiming credit for derailing the large attendance expected at President Donald Trump's Tulsa, Okla., rally Saturday by sharing the idea of registering to attend with no plans to show up. Fans of the music genre K-pop -- Korean pop music -- also participated in the effort on Twitter.
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Keep a civil tongue.