An Ignoble Experiment: Infographic: YouTube's guide to creating diverse content

Simple steps to crafting content that resonates | How to pin comments from users on Instagram | Infographic: YouTube's guide to creating diverse content

Created for ignoble.experiment@arconati.us | Web Version

July 14, 2020

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The Big Story

Simple steps to crafting content that resonates

Brands striving to achieve viral social media marketing success akin to the Popeyes' and Chick-fil-A online war that garnered 265,662 Twitter mentions can implement a few strategies to boost their odds for success, writes Brian Honigman. He outlines five considerations for developing content that resonates with consumers such as focusing on a compelling product or service, creating a sense of differentiation by sharing common concerns and by encouraging "fans to drive the conversation."

Full Story: Social Media Today (7/13)

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Connecting & Collaborating

How to pin comments from users on Instagram

Brandy Shaul uses screenshots to teach marketers how to pin up to three comments at the top of Instagram posts. The feature enables brands to highlight positive reactions from users.

Full Story: Adweek (tiered subscription model) (7/10)

Infographic: YouTube's guide to creating diverse content

(Pixabay)

This infographic from YouTube sets out statistics and advice on creating more inclusive content and why it's good for business. The visual displays guidance on how to ensure diversity is embedded within content via topics, perspectives, engagement, audiences and behind-the-screen talent.

Full Story: Social Media Today (7/13)

Today's food consumers seek discovery, adventure

More of today's food consumers, especially millennials, are looking for new experiences in taste, texture and flavor by seeking out foods from all over the world. The trend is being fueled by global social media connections, and this second installment of a four-part series explores ways retailers and foodservice operators can reach this emerging group of adventurous customers.

Full Story: SmartBrief/Food & Travel (7/13)

Opinion: Facebook boycott may provide valuable insight

Brands that have elected to curtail Facebook advertising amid the boycott will quickly learn how remaining competitors fare and are already realizing that the effect isn't as profound as expected and could be an impetus for others to follow, writes Jack Neff. Marketers will also be able to compare future social platform results to prior efforts and use Facebook's Ad Library to monitor activity because "it never hurts to check what's really happening," he writes.

Full Story: Ad Age (tiered subscription model) (7/13)

Marketer Moments

P&G promotes mask-wearing via billboards, social

(Procter & Gamble/YouTube)

Procter & Gamble is encouraging Ohioans to take safety precautions with its "Masks On, Ohio" campaign on billboards throughout the state and on social media. "We're not making a political statement," said a P&G spokeswoman. "We simply want to spread the message that masks are one way we can all help protect ourselves -- family, friends and neighbors."

Full Story: MediaPost Communications (7/13)

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Platform News

Facebook developing more brand-safety measures
Ad Age (tiered subscription model) (7/13)

Snapchat tests public content navigation experience akin to TikTok
TechCrunch (tiered subscription model) (7/13)

Facebook, Instagram also banning conversion therapy ads, content
Adweek (tiered subscription model) (7/13)

Social Shareable

UK care home residents recreate famous album covers

A quarantined senior living care center in the UK has gone viral on Twitter for its recreations of famous album covers by caregivers and residents. Among those recreated are covers for Adele, Bruce Springsteen, The Clash, Queen and Taylor Swift, and the home's activities coordinator, Robert Speker, who led the project, says residents are "having a good giggle over" the fact their efforts have gone viral.

Full Story: BBC (7/13)

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We use our social media to articulate that we don't take ourselves super seriously. [It's the] difference between us and a lot of other competitors in the pet market.

Alexis Nelson, social media manager at BarkBox, as quoted by Social Media Today