Facebook meeting with boycott leaders changes nothing | Why you should be paying attention to experiential AR | Unilever exec: Our social media pause is not a boycott
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The Anti-Defamation League, Free Press, Color of Change and the NAACP remain committed to leading the "Stop Hate for Profit" Facebook ad boycott campaign after a video conference with CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg, which they say failed to result in any actionable commitments related to their 10 demands. In a statement, Facebook reiterated its investment in content moderation and removal of white supremacist entities, and noted, "They want Facebook to be free of hate speech and so do we."
Augmented reality has come into its own during the pandemic, not only for its usefulness within an e-commerce context but also for its experiential marketing potential, Brock University's Joachim Scholz writes. He spotlights the use of AR in recent campaigns from Tim Hortons, Budweiser, Adidas and United Way and writes, "AR directly plays into consumer fantasies and excitement, and that's what marketing is all about."
Unilever's decision to pause social media advertising in the US through 2020 relates to the fall election and a desire to avoid divisive discourse rather than the Facebook boycott, explained Aline Santos, executive vice president of global marketing and chief diversity and inclusion officer. The best way to spark change is to engage with these platforms on a constructive level versus "shouting at them," she said.
Audi and Major League Soccer partnered on a national TV spot in English and Spanish that spotlights four emerging players from the MLS academies and the automaker's support of rising young soccer stars through its "Audi Goals Drive Progress" program. The 60-second TV spot, created by KreativWerk, Audi's in-house unit, and MLS will also run on the league's digital properties and is supported on social with #GoalsDriveProgress.
Mering's "See You Soon" campaign for Visit California features 12 social videos showcasing the beauty of each of the state's regions. The videos display texts from California, which reminisces about past visits and hopes to see travelers soon.
In times of isolation, people turn to video for moments of levity and inspiration. Smart brands can help by hosting Twitter watch parties for a show's biggest fans. These five best practices can help you throw a party truly worth watching. Check it out.
Instagram is conducting a test among a group of global users that enables them to use a Shop tab to filter products and make purchases directly from leading brands. The social platform also is enabling all users to pin multiple comments to the top of a feed post to try to better control conversations.
Showing surprised emotions within the first three seconds of video ads caused a 360% spike in performance during the start of the coronavirus pandemic through quarantine orders, while ads featuring happy emotions saw a 64% fall in conversions, per VidMob. Purchase rates increased 156% for calm ads and videos showing women experienced a 325% performance rise compared with a 41% drop for ads starring men.
A new challenge is trending on TikTok in which users give their cats an egg to see whether or not they'll protect it. Various viral videos show cats curling up with eggs, licking and caressing them or covering them with blankets.
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