Reddit's Dan Gould talks about the opportunities for social marketers to engage with sports fans who can't attend live games and shares insights about increased engagement from its users related to basketball, baseball and football. "In previous years social media was a nice add on, watching the second screen as the game happened," Gould says, adding "Now there is so much happening all of the time on social."
Keep a tabs on the market during COVID Dealing with changing consumer demand? Learn how organizations like yours are staying on top of customer needs and market trends by taking research in-house. Find out how to easily get insights with DIY research. Download the report.
Marketing executives believe a Microsoft TikTok purchase would bring stability and credibility to the ad platform and, in the meantime, are scrambling to obtain status of current campaigns and examine other social media outlets, writes Garett Sloane. Brands such as Chipotle are contemplating TikTok rivals such as Triller, while creators are looking toward YouTube and Instagram and marketers such as American Eagle and Netflix continue with planned activations.
Live video and audio content can be repurposed for use across social media with the right apps and hardware, social media marketer Lynsey Fraser writes. She explains five ways to reformat content, including the use of transcription and video editing apps.
This infographic from Bannersnack provides a guide to creating Instagram Carousels based on Socialinsider insights for optimal engagement. The visual displays design, style and copywriting tips, and information on the best third-party tools.
VaynerMedia and Kraft Heinz launched a campaign for Kraft Mac & Cheese based on the insight that children ate the meal 56% more in the morning during the pandemic, which includes a 30-second spot positioning the product as "100 percent more breakfastier." The push includes a Twitter sweepstakes to win one of 500 limited-edition "Breakfast Boxes," and the brand is donating 10 boxes, up to 1 million, of its Mac & Cheese to Feed the Children for each tweet using #KMCforBreakfast.
Cottonelle is maximizing the new bathroom capabilities in "Animal Crossing: New Horizons" by offering prizes to gamers who download branded bathroom wall decor on Nintendo Switch and post photos on Twitter using #downtherecare and #offer. Rapper and "Animal Crossing" fan T-Pain is promoting the campaign and will visit users' virtual islands within the game to review their redecorated bathrooms.
Facebook's latest Messenger chat plug-in update for websites enables brands to communicate with consumers via a pop-up window without requiring them to log into the social platform. Facebook claims that tests of the update, along with a redesigned look, has boosted customer chats by 45%.
EMarketer is predicting that podcast ads in the US will account for 21% of digital radio advertising this year, topping $782 million, up 10.4% from 2019. Podcast advertising is expected to reach $1.13 billion next year for a 45% growth. EMarketer's Shelleen Shum says measurement uniformity has been a challenge, but says IAB's metric guidelines "should bring some standardization to the industry and give advertisers more confidence."
A video that shows Dr. Quentin Lee, principal of Childersburg High School in Alabama, repurposing the lyrics of "U Can't Touch This" by MC Hammer for the pandemic era has attracted more than 4.8 million YouTube views. MC Hammer gave the ultimate seal of approval by tweeting the video with the copy, "I love it !!!"
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