Report: Marketing tones shift during the pandemic

Opinion: Social VR poses new opportunities for brands | How to create content your audience will want | Report: Marketing tones shift during the pandemic Created for ignoble.experiment@arconati.us |  Web Version August 31, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Opinion: Social VR poses new opportunities for brands Facebook's Horizon recently joined a legion of social virtual reality apps that are gaining favor among sheltering consumers seeking online interactions to gather, play and create, writes Cathy Hackl. She predicts brands will gravitate toward these platforms and interact with consumers in more natural ways than social media ads through efforts such as branded games and virtually trying new products, and "the metaverse is coming, and it's a very big deal." Full Story: Forbes (8/30)      The e-commerce solution you need. With ExpertVoice E-commerce Advocacy, you can effortlessly curate helpful, high-quality reviews from true product experts and deploy them on your e-commerce pages so your online shoppers can buy with confidence and keep coming back. ADVERTISEMENT: Connecting & Collaborating How to create content your audience will want To help create consistently high quality content, Darcy Schuller reminds content marketers to keep their creations creative, relevant, authentic, valuable and engaging. As the amount of available content has surpassed a consumable amount for audiences, it's important for marketers to make content that their audiences will want, she writes. Full Story: Business 2 Community (8/31)      Report: Marketing tones shift during the pandemic Nearly 80% of brands are adjusting the tone of their messaging and positioning, according to the 2020 Content Fitness Report, as customers demand compassion and empathy. 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Learn more in this webinar on Sept 10, 2 PM ET. ADVERTISEMENT: Measurement Matters Consumers, brands leery of Facebook content, advertisers A Lippe Taylor study shows that, while 86.5% of Facebook users visit the site daily or more often, only 6.8% always trust the content, 46.2% usually believe it and 38.6% rarely trust it. Only 5.1% of brand advertisers always trust other Facebook marketers, 38.6% rarely trust them and 7.4% assume they're untrustworthy. Full Story: O'Dwyer's (8/28)      Switch to T-Mobile for Business Upgrade your business with T-Mobile and get the Samsung Galaxy A11 on us via 24 monthly bill credits when you add a line. All on the network that covers 99% of Americans. For well-qual'd customers with finance agmnt., plus tax. If you cancel service, you will owe up to full device value ($180). ADVERTISEMENT: Social Shareable Celebrities honor Chadwick Boseman Boseman (Alberto E. Rodriguez/Getty Images) After Chadwick Boseman's family confirmed his passing over the weekend, high praise and tributes have been shared by co-stars, politicians and other celebrities. "All I have to say is the tragedies amassing this year have only been made more profound by the loss of #ChadwickBoseman," tweeted fellow Marvel actor Mark Ruffalo. Full Story: Yahoo (8/28)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. SmartBrief will donate $10 per new reader to organizations fighting for climate reform, women's rights, global health initiatives and more. SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv It's not only your content that needs to be engaging ... your business and your brand needs to be engaging with your audience. Darcy Schuller, chief digital marketing strategist and founder of Suvonni, writing for Business 2 Community       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004