WSJ investigation finds TikTok secretly tracked app users | Set your brand apart by highlighting its differences | A 10-minute guide to boosting LinkedIn engagement
Created for ignoble.experiment@arconati.us | Web Version
Dear SmartBrief on Social Business reader,
We are running a quick three-minute survey to better understand our readers' interests and backgrounds. By taking this survey, you will be helping SmartBrief enhance our content and create a better experience for our readers.
TikTok enabled its Android app version to collect millions of users' unique identifiers for at least 15 months that could be used for ad tracking, which violates Google's privacy rules, according to a Wall Street Journal investigation. A TikTok spokesperson said, "The current version of TikTok does not collect [media access control] addresses," and a Google spokesperson said the firm is investigating the Wall Street Journal's report.
Set your brand apart in the market by highlighting its unique features, attributes or history, among nine differentiators listed by Denise Lee Yohn in this blog post and video. "When competition is high, strengths matter less and differences matter more," she says.
Luan Wise shares her daily 10-minute plan and weekly plan for maintaining a LinkedIn presence and increasing engagement. On a daily basis, check notifications and react to and comment on content shared by followers and, weekly, share content and monitor performance, she advises.
Social media professionals can enhance their influencer selection when they look beyond standard metrics and take more of a "public relations perspective," writes Wray Ward's Dana Haydock. She offers tips for advanced vetting such as reviewing influencers' media kits and earned media potential, including them in brainstorming sessions and asking how your brand story could be told within influencers' content calendars.
Dunkin' launched a social sweepstakes to give fans the chance to win one week's use of the "Dunkin' Refreshers RV," a branded recreational vehicle that comes with a Keurig K-Mini Plus, the brand's K-Cup pods and a Dunkin' Refreshers gift card. The campaign promotes the new Refreshers iced tea line and maximizes the road trip trend spurred by the pandemic.
Planters' Mr. Peanut mascot, which was reborn as Baby Nut during a Super Bowl spot this year, is celebrating its 21st birthday. The Kraft Heinz brand has released a 20-second spot showing the mascot, now known as Peanut Jr., presenting his ID at a bar, and launched a Twitter cash giveaway sweepstakes for people with a birthday during quarantine.
Influencer marketing campaigns don't need to be put on hold because of COVID-19. We're seeing record efficiencies for those campaigns we've modified and continued to run. If you're looking for ways to move forward with your influencer programs, here are five best practices we recommend you follow based on our successful experiences.
Twitter launched a tool that enables users to set the number of allowable tweet replies to control conversations. The social platform also is testing an automatic translation tool with select Android and iOS users.
Facebook removed 22.5 million posts for hate speech violations during the second quarter, 8.7 million posts tied to "terrorist" organizations and 1.5 billion fake accounts, according to its Community Standards Enforcement Report. Democratic lawmakers on the US House Energy and Commerce Committee urged Facebook's new Oversight Board for content to push for enhanced moderation policies, and Facebook plans to begin third-party auditing next year.
Today's teens are "pragmatic, prudent, individual and aspirational" and are primarily swayed by family, friends and school acquaintances, according to a global study conducted by GroupM agencies Mindshare, MediaCom and Wavemaker. "We can't assume the youth of yesterday is the youth of tomorrow and brands need to make sure they understand this generation now, so they don't alienate their consumers of the future," said Victoria Cook of Mindshare Worldwide.
Tim and Fred Williams, 22-year-old twins whose "TwinsthenewTrend" YouTube channel shares videos of the pair listening to classic songs for the first time, have sent Phil Collins' 1981 hit "In the Air Tonight" to the second spot on the iTunes chart. The YouTube video showing the twins reacting to the track has attracted more than 4.7 million views.
No comments:
Post a Comment
Keep a civil tongue.