An Ignoble Experiment: How to effectively attract prospects via social media

How to effectively attract prospects via social media | Report: B2B brands lack influencer marketing confidence | Best practices for social media marketing videos

Created for ignoble.experiment@arconati.us | Web Version

September 2, 2020

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How to effectively attract prospects via social media

To better engage prospective customers via social media, try modeling your positioning around your ideal customers' pain points, writes digital marketing expert Laura Farkas. Her five-step plan includes building awareness with LinkedIn articles, blog posts and other content featuring your expertise and running a video engagement campaign to draw in prospects.

Full Story: Social Media Examiner (9/2)

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Report: B2B brands lack influencer marketing confidence

To offer better recommendations on business-to-business influencer marketing strategies, TopRank Marketing put together the 2020 State of B2B Influencer Marketing Report, looking at industry case studies, brand and B2B influencers. The report shows room for growth as marketers report a lack of confidence in executing influencer marketing as it's still new for many brands, despite their optimism on the practice.

Full Story: Forbes (9/1)

Best practices for social media marketing videos

(Pixabay)

Using social media video for marketing isn't as hard as it seems, according to Stephanie Liu, who says figuring out the right equipment and upgrading your lighting are the first steps. Make eye contact in videos to establish a connection with viewers, incorporate a test period before deciding if the effort is successful or not and don't be discouraged if your first video doesn't get the amount of views you wanted, writes Liu.

Full Story: Entrepreneur (9/1)

Visual content marketing more important than ever

Thibaud Clement, CEO of Loomly, says visual content is key for brands to capture viewers' ever-shrinking attention, and crucial because it conveys more information more concisely than text can. He emphasizes that repetition and consistency will help make brands memorable, which eventually establishes brand awareness, relevance and trust.

Full Story: SmartBrief/Marketing (9/1)

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Marketer Moments

Red Wing turning Labor Day into social media hiring push

(Red Wing Shoe Co./YouTube)

Red Wing Shoes is challenging companies to post job listings on social media using #LaborDayOn by Labor Day to help people who have lost jobs because of the coronavirus pandemic find work. The company will turn hundreds of its stores into job search hubs, change its toll-free number into a job hotline, and is promoting the effort via a video and a full-page ad in The New York Times.

Full Story: Marketing Dive (9/1)

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Platform News

TikTok faces new snags in sale of US assets

Zhang Yiming, founder of TikTok's parent company ByteDance, is reconsidering options regarding the sale of its US assets amid required US and Chinese government approvals and may forgo a deal or make a decision after the deadline, say Bloomberg sources. The Wall Street Journal reports that TikTok bidders are trying to determine whether the Chinese government's new restrictions on the export of artificial intelligence technology would apply to the app's core algorithm, which is considered its "secret sauce."

Full Story: BNN Bloomberg (Canada) (9/1), The Wall Street Journal (tiered subscription model) (9/2)

Facebook expands content policies to cover legal risks

(Pixabay)

Facebook plans to start blocking or removing any content globally that poses increased regulatory or legal risk beginning Oct. 1 as part of its amended terms of service. The rule stems from a proposed law in Australia forcing the social platform to pay media firms for articles but is being enforced globally, and marks a departure from CEO Mark Zuckerberg's stance on the importance of free speech, Bloomberg reports.

Full Story: BNN Bloomberg (Canada) (9/1), Forbes (9/1)

Twitter uses example tweets to explain trending topics
CNET (9/1)

	Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.

Social Shareable

Teen's online math query sees big-league attention

(Pixabay)

High-school student Grace Cunningham asked about the origins of algebra on social media last week and received feedback from mathematician Eugenia Cheng, author of "How To Bake Pi," and Professor Francis Su, a past president of the Mathematical Association of America. They and others applauded Cunningham's thoughtful question and encouraged her pursuit of the subject.

Full Story: The Mary Sue (8/28)

The Guide to Solving Your Conversion Problem
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