LinkedIn is enabling page owners to see individuals that follow them, sort followers into business, industry and location categories and determine the path followed to their page. The goal is to provide transparency and help businesses gain insight, deliver relevant content and build better communities, according to a company announcement.
Growing your social media communities is important for raising awareness and finding new audiences, so MonsterInsights' Chris Christoff recommends trying referral giveaways, embedding social media profiles on websites and using relevant hashtags to get more attention for your accounts. For content, Christoff recommends incorporating shareable humor to give your brand a human touch, while staying consistent in your tone and posting schedule.
Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. Read Now
Louis Vuitton has launched a presence on TikTok as part of an effort to connect with Gen Z, with posts showcasing some of the styles from the label's latest menswear collection. The videos are promoting the fashion brand's recent Tokyo show, which can be livestreamed.
Traditionally, most influencer strategies are designed to generate awareness. However, with the power of digital technologies, we're now able to design programs that reach audiences at all stages of the marketing funnel. Use this comprehensive guide to discover different metrics and optimization tactics to leverage that align with your goals.
Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
Google has expanded its local retail campaign tools to enable marketers to optimize directions and click and call buttons across desktop and mobile, set up local extensions for stores, run flash sales and highlight local offers and last-minute discounts. Retailers will also be able to edit and post promotions without requiring Google approval.
Consumers installed the Snapchat app an estimated 28.5 million during August, which marks 29% year-over-year growth and the highest month for first-time downloads since 41.2 million new installs in May 2019, according to Sensor Tower. The intelligence firm could not determine the specific driving factors but noted other TikTok rivals such as Byte, Dubsmash, Triller and Likee also have seen sizable active US user increases.
Brands that want to maximize Twitter video campaign responses should consider the premium First View video promotion option, then augment it with the Amplify and Promoted Twitter video formats, research from MAGNA Global and IPG Media Lab shows. First View was found to be the best choice for brand awareness, recall and purchase intent, but the other formats also fared well in terms of recall.
A Socialinsider infographic examines findings from a study of more than 250,000 Facebook ads and notes the primary Facebook campaign objective is conversion, followed respectively by post engagement and link clicks. The study also found click-thru rates jumped to 3.41% in June but have been declining and the average video ad spend is $157.15 with video ad CPC at $0.55.
At a city council meeting in Lincoln, Neb., Ander Christensen delivered a serious speech, demanding the council abolish the term "boneless chicken wings." The speech, which went viral after being shared by former NBA star Rex Chapman, has more than 5.4 million views on Twitter and thousands of replies, with many fans commending Christensen's bravery.
While it's difficult to grow your following fast, if you're strategic, you can quickly create a loyal following that can not only help you gain more exposure but can also boost your conversions.
Chris Christoff, co-founder of MonsterInsights, writing for Business 2 Community
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