An Ignoble Experiment: Report: Immersive tech catches on among consumers, marketers

Report: Immersive tech catches on among consumers, marketers | Does your brand have a strong tone of voice? | A guide to maximizing Pinterest's latest features

Created for ignoble.experiment@arconati.us | Web Version

September 24, 2020

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The Big Story

Report: Immersive tech catches on among consumers, marketers

Some 61% of consumers are more apt to buy from a brand that utilizes 3D content, augmented or virtual reality or another immersive tool, and nearly half believe they lead to a stronger brand connection, according to Accenture Interactive's "Try It. Trust It. Buy It" report. The report reveals 64% of leading consumer brands are beginning to invest in immersive experiences while noting these interactions can boost online purchase confidence by 9% in North America and by 4% globally.

Full Story: Marketing Dive (9/23)

	AMA Membership: New Low Price and Weekly Perks The AMA offers the training and tools you need to advance your career. Now announcing weekly member perks including new training videos, toolkits, research or exclusive content. Get all this plus benefits like virtual training discounts and membership to a local chapter all for $149/year. Learn More

Connecting & Collaborating

Does your brand have a strong tone of voice?

(Pixabay)

Tone of voice is essential for strong branding, writes Devon Delfino, who explains its difference to brand voice and points to Barkbox, Slack and Old Spice as examples of brands that successfully meld the two to convey a consistent, recognizable personality. Delfino explains how to develop tone of voice, noting, "Tone is meant to provoke an emotional response in the reader, and failing to do so means being forgettable and irrelevant."

Full Story: SmartBrief/Marketing (9/23)

A guide to maximizing Pinterest's latest features

(Pixabay)

Pinterest added new Date and Note features for Boards, as well as new recommendation technology, and Laura Rike provides a comprehensive guide on boosting marketing with the new functions. Rike covers how-tos like using the Date feature to run limited-time offers and moving users through the buying journey using Notes.

Full Story: Social Media Examiner (9/23)

	Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.

Marketer Moments

BBDO, Foot Locker launch Air Max World on Google Slides

(Foot Locker)

BBDO New York launched a Google Slides hub, "The Endless World of Air Max," for Foot Locker that features continually updated content from sneaker influencers including Brenn Lorenzo, Anna Bediones, Melissa Cantey and Sanne Poeze. "Perhaps the most important feature is how it can evolve in real time right in front of participants' eyes," says BBDO New York's Sho Matsuzaki, adding, "It allows us to constantly swap designs and engage with consumers in ways that a standard website does not."

Full Story: Muse by Clio (9/23)

	Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.

Influencer Marketing in 2020

Sponsored content from Carusele

Influencer Fraud: The New Way Some Influencers Are Scamming the System

As influencer fraud continues to be an issue for the industry, educate yourself on the latest trending influencer scam and learn how your brand can identify and avoid these kinds of influencer partners.

8 Things Marketers Need to Know Before Working With TikTok Creators

Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more

Platform News

Pinterest tests evergreen Story Pins, analytics

Pinterest is testing a Story Pin update that enables creators to

integrate text overlays, videos and voice-overs within Pins,
post them to boards that are searchable and remain active beyond 24 hours and
allow US users to message creators and add comments and positive reactions.

Pinterest is offering Pin Stats that include key metrics such as engagement and impressions.

Full Story: Adweek (tiered subscription model) (9/23), TechCrunch (tiered subscription model) (9/23)

Instagram extends Reels time, enhances editing

Instagram's Reels videos can now be 30 seconds long, double the previous maximum, and the timer can run for 10 seconds rather than three. CMT used the platform to reveal award nominees on Wednesday.

Full Story: Adweek (tiered subscription model) (9/23), The Verge (9/23), Ad Age (tiered subscription model) (9/23)

TikTok continues quest to maintain US presence
Reuters (9/23)

Spotify seeks to become more interactive with Polls test
The Verge (9/23)

	Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.

Social Shareable

5th grader wins US 2020 Doodle for Google

Fifth grader Sharon Sara won the US 2020 Doodle for Google competition, with a drawing depicting kindness that was displayed yesterday as the platform's homepage logo. "I show kindness by sticking together with my friends in tough times," Sara said in the statement accompanying her drawing.

Full Story: USA Today (9/23)

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