The pandemic is driving four key influencer marketing trends -- the emergence of influencer merchandise, organic engagement on TikTok, fast-growing interest in Triller and a shift from product-based messaging to campaigns supporting social causes. Nikki Gilliland delves into each trend, exploring how brands are leveraging each one and offers key takeaways for marketers.
Lead with your heart People feel first and think second. So if customers associate your brand with positive emotions, they are more likely to trust you, purchase from you, and forgive you if anything goes wrong. Ready to connect with your customers on an emotional level? Get your ebook
Snapchat released its second annual "Friendship Report," which reveals 47% of respondents say their friendships are closer during the pandemic. Sixty percent of Snapchat users say the platform helps them to strengthen friendships, 44% use video to maintain friendships and the report notes, "The findings showed how 'social' is being inserted back into social media."
Experts discuss whether the positive reaction to the release of Facebook's Oculus Quest 2 headset means that virtual reality's breakthrough moment has finally come. Reddit's Will Cady says the rise of gaming, the need for emotional connections and more time spent at home during the pandemic all point to a "leap forward" for virtual reality, but Futuresource Consulting's Morris Garrard cautions, "Whilst the launch of the Quest 2 has great potential, only time will tell whether this potential ever becomes fully realized."
Is Your Brand Prepared for the 2020 Holiday Shopping Season? The holidays are already upon us, but it's not too late to optimize your existing influencer campaigns for success. And if you're late to plan, we'll help you wrap up your ideas and put a bow on your influencer strategies just in time for the holiday season. Download the guide today.
Snapchat released a range of 3D body scan Lenses that track the movements of users' bodies and enable augmented reality costumes or characters to align with the moves, and people can try out the new technology with Halloween costumes. Tim Hortons created a branded version of the new lens that enables users to transform themselves into a pack of Timbits.
Many marketers are allocating "use-it-or-lose-it" funds remaining in their annual budget coffers to test the TikTok waters and tap its young, engaged audience. Some marketers see this as a way to compare television advertising to the social platform, while others call it "irrational budget dumping."
The Wall Street Journal (tiered subscription model) (10/28)
"Alexa, What's My Audience Listening To?" In a year where almost everything turned, technology thrived. With more people logged on and connected than ever before, download Pandora's guide for everything you need to capture the attention of your consumers in 2021. Get your copy now.
It's likely that brands that participated in this summer's Facebook ad boycott also pulled back on their YouTube ad budgets amid calls to combat hate speech and misinformation, according to a Harris Poll conducted for digital ad exchange OpenX. Respondents also indicated that they'd be likely to boycott Facebook (35%) and Google (26%) in the future.
Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.
The Central Intelligence Agency this week posted a spooky Halloween puzzle on its Twitter account, challenging followers to spot differences between two pictures. This is the second consecutive month the agency presented such a puzzle as part of #TriviaTuesday.
How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Join SmartBrief and marketing and retail industry experts to explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021.
ADVERTISEMENT
Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.
No comments:
Post a Comment
Keep a civil tongue.