Marc Pritchard kicks off "CMO x Creator Conversations" | How to use 3 digital tactics to drive B2B awareness | Enhance marketing with social media audit insights
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YouTube launched a "CMO x Creator Conversations" series with three videos featuring leading marketers -- Procter & Gamble's Marc Pritchard, Levi's Jen Sey and WW's Gail Tifford -- chatting to YouTube creators. In his video, Pritchard talks to creator Marques Brownlee about the importance of equality in advertising and finds out how Brownlee builds trust with his 12.3 million YouTube subscribers.
Lead with your heart People feel first and think second. So if customers associate your brand with positive emotions, they are more likely to trust you, purchase from you, and forgive you if anything goes wrong. Ready to connect with your customers on an emotional level? Get your ebook
Business-to-business marketers can leverage their website, search engine optimization and social media to drive brand awareness by delivering relevant content and experiences, writes Loyalty Builder's Adam Feiner. He explains how to maximize each channel, advising for social -- "Listening can keep you ahead of your competition, help you construct an effective influencer program and even build more impactful brand partnerships."
Marketers can gain a competitive advantage by conducting a social media audit and using insight to adjust messaging, drive traffic and increase revenue, writes RingCentral's John Allen. He outlines steps for conducting an audit, urges marketers to use them as part of a larger marketing strategy and reminds social media pros that "boosting followers and earning shares is a means to an end -- it's not an end in itself."
Link-building is an essential component of a business-to-business digital strategy and Matt Diggity explains how to develop an ethical strategy via guest posts, "link reclamation" and business directories relevant for your industry. "If you consistently publish high-quality, valuable content and establish yourself as a go-to expert in your industry, other writers and site owners will naturally start linking to you," Diggity writes.
Should Your Brand be on TikTok? In this exclusive guide, you'll learn best practices for partnering with influencers on the platform — from finding creators, creating content, amplifying posts and measuring results. Read the guide today.
Reckitt Benckiser's Mucinex brand is launching an influencer-led campaign on social channels to drive traffic to its direct-to-consumer site, said Claudine Patel, chief marketing officer of North America Health. "There's an accelerated shift in the way people buy, how they shop, and how they interact with brands," said Patel.
Twitter said that integrating mobile privacy rules has caused it to delay other changes, such as an enhanced direct response format for advertisements. The social media platform added only 1 million users last quarter, significantly fewer than analyst predictions, but increased ad revenue by close to 15%.
How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Join SmartBrief and marketing and retail industry experts to explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021.
Mediahub research shows that budget shoppers include more men, parents, millennials and affluent consumers. Many use TikTok, Twitter and other online communities for ideas, reviews and even purchases.
Brands were quick to join the sarcastic response from social users to a tweet that went viral from Kim Kardashian West describing her private island 40th birthday party. This article showcases some of the most popular brand memes, with tweets from Chuck E. Cheese, The Sims, Gymshark, the Washington Capitals and Planters' Peanut Jr.
Social media in your marketing mix can amplify awareness, generate demand and improve content marketing campaigns. No other channel can provide the same immediate impact.
Adam Feiner, vice president of sales at Loyalty Builders, writing for Forbes
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