Content marketing experts share 23 budget-saving tips

Podcast: The state of social consumption amid pandemic | Content marketing experts share 23 budget-saving tips | Known turns TikTok user's viral video into TV spot Created for ignoble.experiment@arconati.us |  Web Version October 9, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Podcast: The state of social consumption amid pandemic EMarketer's Peter Newman and Insider Intelligence's Blake Droesch talk about how the pandemic is affecting social media use, spotlighting a significant rise in live video, esports and digital gaming. They discuss Facebook's continuing loss of young users and what it might mean for the future, and delve into user growth across Instagram, Snapchat, TikTok and Twitter. Full Story: eMarketer (10/8)      AMA Membership: New Low Price and Weekly Perks The AMA offers the training and tools you need to advance your career. Now announcing weekly member perks including new training videos, toolkits, research or exclusive content. Get all this plus benefits like virtual training discounts and membership to a local chapter all for $149/year. Learn More ADVERTISEMENT: Connecting & Collaborating Content marketing experts share 23 budget-saving tips Content marketing experts share their tips on how to get the most from budgets, with Keeping It Human's Kathy Klotz-Guest advising, "Co-create with customers, users, partners, and employees." Vengreso's Bernie Borges says, "Produce more audio-centric content," and Adobe's Adam Morgan states, "If you have good insights, get the creative out in the world and use real stuff as the tests." Full Story: Content Marketing Institute (10/8)      Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy. ADVERTISEMENT: Marketer Moments Known turns TikTok user's viral video into TV spot (TikTok/YouTube) TikTok, with Known, debuted a 15-second TV spot during Thursday's MLB playoff game that features the viral video set to "Dreams" by Fleetwood Mac from user Nathan Apodaca that shows him lip-syncing to the track and drinking Ocean Spray while cruising on a skateboard. The spot brings together the multiple spinoff versions of Apodaca's video, including from Mick Fleetwood himself, and ends with the copy, "Good vibes. It starts on TikTok." Full Story: Ad Age (tiered subscription model) (10/8)      Do you have an email template strategy? How many email campaigns do you produce in a week? In a month? In a year? Depending on your team's skills and tools, that can be a time-consuming and frustrating process. We dive into why you should adopt a template-based strategy, what goes into a successful template, and how to document your templates to ensure success. Get the guide ADVERTISEMENT: SmartBrief Originals Sponsored content brought to you by SmartBrief How to manage anxiety in 4 simple ways        Future of Blockchain: From Curiosity to Global Currency        The many roles of big data in HR        Why the path to student success is different for Gen Z        How to run an effective virtual meeting: Stop blaming Zoom!        Platform News Leading brands remain committed to TikTok ... for now (Pixabay) TikTok advertisers Danone, Chipotle, Procter & Gamble and others are closely monitoring the possible US ban of the popular app, but don't plan on abandoning their platform marketing efforts. "TikTok epitomizes what social media stands for in advertising right now," said John Petty, Wieden+Kennedy NY's head of social strategy. Full Story: Reuters (10/8)      Facebook adds support for Black-owned small businesses Facebook is launching a "Season of Support" initiative in 15 countries to help smaller and Black-owned businesses during the holiday season, including 11 weeks of free education, resources and training via its holiday hub. The initiative includes a joint #BuyBlack Friday campaign with US Black Chambers of Commerce with a livestreamed show that will showcase Black-owned small businesses and their products, along with Black entertainers. Full Story: Social Media Today (10/8),  Adweek (tiered subscription model) (10/8)      What Amazon's Twitch ad integration means for marketers Ad Age (tiered subscription model) (10/8)  What you can learn from the talk on Twitter What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter. ADVERTISEMENT: Measurement Matters Study: Video tops images in Instagram Stories, Story ads (Instagram) Analysis conducted by Socialinsider and Wave.video reveals that the optimal number of daily brand Instagram Story posts is five, 52% are videos which outperform image stories, and those that contain videos spark more conversations. Also, Story ads with videos see more than double the click-thru rates than those with static images. Full Story: Social Media Today (10/8)      Infographic: 6 metrics to measure digital events This infographic from Flow displays six essential metrics for measuring the success of digital events. The visual explains how to work out the registrant-to-attendee conversion rate, engagement rate and full return on investment. Full Story: MarketingProfs (free registration) (10/8)      Hope or Hype? ABM Insights for Today's B2B Marketer ABM seems to be growing in popularity, but is it really an effective strategy for B2B marketers? Join us as we share insights from our State of Marketing and Customer Insights research to see how ABM is helping B2B marketers succeed. Register here. ADVERTISEMENT: Social Shareable Female cruise captain witheringly puts down troll Celebrity Cruises' Captain Kate McCue responded to a sexist online comment -- "How can you be a captain? Your only a woman" -- with a viral TikTok video that's attracted more than 1.3 million views. McCue educates her critic, saying, "You're -- as in 'you are' -- like, 'you are sexist.' Your is something possessive, it belongs to you, like 'your ignorance.'" Full Story: USA Today (10/8)      How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Join SmartBrief and marketing and retail industry experts to explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021. ADVERTISEMENT Editor's Note SmartBrief will not publish Monday In observance of Columbus Day in the US and in recognition of Indigenous Peoples Day, SmartBrief will not publish Monday. Publication will resume Tuesday.     Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Production quality and "good content" are not analogous. Marcus Collins, marketing professor, University of Michigan Ross School of Business, as quoted by Content Marketing Institute       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004