Instagram has made its livestreaming limit four hours rather than one and will provide a 30-day archiving feature that includes comments and likes. "Live Now" updates after broadcasts and on IGTV will also help users discover similar content.
What you need to know about ABM right now As ABM grows in popularity, some are questioning it's effectiveness. Is ABM really living up to all its hype? In this on-demand webinar, Salesforce explores data and insights surrounding ABM usage among B2B marketers. Find out how ABM is helping your competitors thrive amid changing times, including driving demand, aligning sales and marketing, and growing customer relationships. Watch now
Marketers with even the smallest teams can achieve content success using these three tips, Ann Gynn writes. Gynn sets out the steps to creating a one-page content strategy, describes how to create content that's ideal for repurposing into different formats and explains the use of a "master tracker."
Retargeting people who watched almost all of a LinkedIn video ad could spur purchases, build brand awareness and grow an audience, marketer Paul Sokol writes. He outlines four steps to build an ad sequence to define and reach this audience.
Sixty-four percent of business-to-business marketers say they use gated content to some degree to gain information from prospects, according to a study by Finite and CogniClick. The top content challenges cited by B2B marketers are, in order, producing enough content, reaching the right audience and measuring return on investment.
Are You Using Influencers to Drive Sales This Holiday Season? The holidays are already upon us, but it's not too late to optimize your existing influencer campaigns for success. And if you're late to plan, we'll help you wrap up your ideas and put a bow on your influencer strategies just in time for the holiday season. Download the guide today.
Chipotle, with Day One Agency and RQ, teamed with Bill Nye the Science Guy to promote its in-app and digital "Real Foodprint" tracker with a TikTok video that's so far attracted 3.3 million views and shows Nye ordering a meal from himself and learning about its environmental impact at one of the brand's restaurants. An additional 30-second spot is running on Chipotle's website, across its social channels and on platforms including Teads and YouTube.
Snapchat has brought back its viral augmented reality Dancing Hot Dog lens to direct users to the platform's Before You Vote tool. The Dancing Hot Dog is dressed in an election-themed outfit and twirls a sign that reads "Find your polling location."
People may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. Here's why your brand needs to be part of the conversation.
Forrester released two reports on the future of marketing, which predict a rise in the use of virtual influencers as brands look to "control their messaging and go viral simultaneously," an increase in the use of machine learning by agencies and 10% growth for agencies that broaden their offerings to the wider C-suite beyond chief marketing officers. The reports also project 17,000 layoffs at agencies in 2021, adding to the 35,000 job losses from this year.
Facebook analysis of nearly 2,500 campaigns using its Brand Lift methodology revealed that generating more impressions results in improved "action intent and ad recall rates," but those results diminish following five or six impressions, including ads with strong creative elements. Analysis also found creative quality is important, but frequency needs to be another consideration.
The 5 Actions B2B CMOs Must Take In 2021 To thrive in unprecedented uncertainty, marketing leaders must be agents of change — not advocates for a comfortable status quo. Our 2021 planning guide for B2B CMOs can help you build agility into your roadmap so you can deftly navigate what's ahead. Download Now.
Facebook video #YouCanBeABCs, posted by Bobby White from Memphis, Tenn., has attracted more than 130,000 likes and 260,000 shares. The video shows 6-year-old Sam rapping all the careers from A through Z that anyone can grow up to do.
6 Brands Targeting Female Audiences on Digital Which brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. Read more.
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