An Ignoble Experiment: The history of emojis is explored

Virtual influencers become realistic marketing tool | Infographic: A guide to LinkedIn retargeting | The history of emojis is explored

Created for ignoble.experiment@arconati.us | Web Version

October 2, 2020

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Virtual influencers become realistic marketing tool

Virtual influencers are becoming an increasingly viable marketing tool as technology advances and becomes less expensive, and as brands increase budgets for brand ambassadors, says Madeleine Mak, client development executive for APAC at GroupM's Inca. Fashion brands were the first to tap the power of CGI personalities such as Miquela Sousa, who has amassed more than 2.5 million Instagram followers, with more vertical businesses recently jumping on board, including Puma, KFC and the World Health Organization.

Full Story: The Drum (free registration) (10/1)

	Reach today's hard-to-reach audiences. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.

Connecting & Collaborating

Infographic: A guide to LinkedIn retargeting

LinkedIn Marketing Solutions released an infographic that offers retargeting advice on the platform. The visual covers how to retarget prospects via websites, video and lead generation forms.

Full Story: MarketingProfs (free registration) (10/1)

The history of emojis is explored

(David Becker/Getty Images)

Dating back to 1995, emojis have become such a large part of our communication that approximately 5 billion are used every day -- and that's just on Facebook and Facebook Messenger. This piece offers a quick look at the history and growth of emojis that may or may not leave you with a "laughing face with tears of joy."

Full Story: World Economic Forum (9/30)

How B2B brands are developing human connections

It's vital for business-to-business marketers to humanize their brand to compete in an increasingly digital world where prospects expect personalization and emotional connections, Jake Welsh writes. Welsh explains how to create a B2B brand story that conveys values, purpose and personality, and points to best practice examples from 3M, Unilever and PayPal.

Full Story: Business 2 Community (10/1)

Dun & Bradstreet CMO: Gather data via content

Dun & Bradstreet Chief Marketing Officer Stacy Greiner offers three data tips for marketers, including establishing a single data set, building an omnichannel team and boosting first-party data with content marketing. "[C]reate content that's going to compel people to raise their hand and say: 'This is who I am and, yes, I want to hear from you in the future,'" she says.

Full Story: The Drum (free registration) (10/1)

Platform News

Facebook enhances group tools to boost engagement

(Joe Klamar/Getty Images)

Facebook used its annual Communities Summit to announce a raft of initiatives designed to boost group engagement, including promoting public group content in news feeds and search engine results. The social platform is also rolling out various tools to help administrators engage with the platform's 1.8 billion monthly group participants, pinnable topics, conversation starters and insights into group demographics, engagement and brand partners via the Brand Collabs Manager.

Full Story: Reuters (10/1), Adweek (tiered subscription model) (10/1), Social Media Today (10/1), Adweek (tiered subscription model) (10/1)

Report: TikTok app remains popular amid potential ban
Adweek (tiered subscription model) (10/1)

Pinterest Creators Festival to help brands maximize platform
Social Media Today (10/1)

Influencer Marketing in 2020

Sponsored content from Carusele

5 Most Frequently Asked Influencer Marketing Questions

Although influencer marketing has been around for over a decade, there are many unanswered questions that linger across the industry. If you're seriously considering increasing your investment in influencer marketing heading into the new year, check out the 5 most frequently asked questions (and answers) we've received over the years.

A Comprehensive Guide to Setting Your Influencer Marketing Strategy

Traditionally, most influencer strategies are designed to generate awareness. However, with the power of digital technologies, we're now able to design programs that reach audiences at all stages of the marketing funnel. Use this comprehensive guide to discover different metrics and optimization tactics to leverage that align with your goals.

Measurement Matters

Report: Social platforms capture sizable slice of ad spend

Total US ad spending dropped 30% during the second quarter but Facebook was a relative bright spot, dropping less than 10%, report Kantar and Pathmatics. When Instagram and Twitter are added with Facebook, the three accounted for $7.2 billion or 20.9% of total US promotional budget, and Pathmatics CEO Gabe Gottlieb notes, "Social platforms on the whole remain valuable, wide-reaching tools for advertisers."

Full Story: MediaPost Communications (10/1)

Social Shareable

Jake Gyllenhaal raises money for Wiggle Your Toes

Actor Jake Gyllenhaal is using social media to encourage people to donate $10 to Wiggle Your Toes, a Minnesota nonprofit that helps children and adults with limb loss and limb differences. The nonprofit created a prosthetic for Boston Marathon bombing survivor Jeff Bauman, who Gyllenhaal portrayed in a movie.

Full Story: KARE-TV (Minneapolis-St. Paul, Minn.) (9/29)

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Virtual influencers are an evolving and greatly untapped opportunity for both brands and marketers to innovatively engage and stir up conversation within digital audiences.

Madeleine Mak, client development executive for APAC at GroupM's Inca, writing for The Drum