The coronavirus pandemic has changed how we live and work with Twitter analysis showing mental health and parenting discussions gaining traction. Users also are talking about new interests and hobbies such as cartoons, arts and crafts and photography, which create opportunities for holiday tie-ins and promotions, writes Andrew Hutchinson.
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Brands are beginning to realize the value of using videos on LinkedIn to engage with shuttered workers, boost engagement with compelling visuals, and gain more traction on the platform, writes ACH Communications' Arik Hanson. He points to creative executions from brands such as General Mills, McDonald's and Johnson & Johnson to amplify thought leaders and launch products.
Brands should adopt a "convergent design" approach to creating extended reality experiences that enable customers to explore and interact with products in a digital world, writes Frog Design President Andrew Zimmerman. Blend extended reality solutions with physical and digital touchpoints to deliver an integrated experience that focuses on customer needs, Zimmerman writes.
Increase sales during the pandemic by teaming with influencers and complementary brands to run social giveaways and use social quizzes to glean valuable customer insights, advises MDG Advertising's Anthony Del Gigante. Refresh social content regularly to keep up with trending topics, boost brand authority via podcasts and use tools to measure metrics such as engagement, he recommends.
Partnership benchmarks 2020 As we shift from summer into fall, the pandemic continues to strain the partnership industry. Impact's regularly published benchmark reports (this makes five) have enabled us to keep our finger on the pulse of how COVID-19 has affected partnerships. Back to school and the holiday season will likely present interesting changes as we enter the final quarter of 2020. Find out what the data reveals in this ebook.
Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
BBDO created an "Expert in 0-60" campaign for Ford's Mustang Mach-E vehicles featuring 10 Instagram videos that users can view in augmented reality to explore each car while Ford engineers provide an expert's view. "We're sort of approaching AR in a new kind of format, trying to basically launch a car that doesn't quite exist in a sort of visceral way that you can touch and feel it yet sense," said BBDO's Philip Sicklinger.
Amobee Named a Leader Gartner has just updated its 2020 Magic Quadrant for Ad Tech. In the report, Gartner evaluated expert vendors in the space and recognized Amobee as a Leader based on completeness of vision and ability to execute. Get the report
Facebook, TikTok and Twitter announced plans to uphold content policies and remove posts wishing for President Donald Trump's demise following his coronavirus diagnosis last week. Twitter noted tweets that "wish or hope for death, serious bodily harm or fatal disease" against anyone will be removed and can lead to users being suspended.
Does account-based marketing actually work? ABM is growing faster and faster among B2B marketers. So fast, in fact, the hype around it has caused many to question its true effectiveness. In this webinar, we look at the data and insights surrounding ABM usage among B2B marketers. Learn the ways it's helping B2B marketers thrive amid changing times, including driving demand, aligning sales and marketing, and growing customer relationships.
Content marketers share their top metrics for measuring performance. The Content Advisory's Cathy McKnight advises measuring customer engagement, customer impact and customer perception, while Attention Retention's Dennis Shiao recommends avoiding "fluff" metrics and focusing instead on measuring how content delivers business goals.
Mick Fleetwood joined TikTok to pay tribute to user Nathan Apodaca's viral video set to Fleetwood Mac's "Dreams" with his own version. Fleetwood's video -- currently standing at 3.3 million views compared to Apodaca's 22 million -- shows him cruising down a road drinking cranberry juice and lip syncing to the track.
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