Bed Bath & Beyond gets cozy with data, social media
How to ensure content marketing soars rather than sinks | Bed Bath & Beyond gets cozy with data, social media | Best practices for resharing Instagram content
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Content marketing programs can be a great consumer engagement tool, but creators and overseers often fall short in their efforts, writes Calysto's Laura Borgstede. "Developing [a] plan, taking the time to get to know your most important audiences, creating a content map and determining your distribution strategy will make your content marketing initiatives shine."
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Data and insight mining is proving to be a winning marketing strategy for Bed Bath & Beyond, with efforts such as developing website content and product offerings based on demonstrated Google interests, beefing up Pinterest campaigns and offering special membership incentives to entice early holiday shoppers, said Cindy Davis, executive vice president and chief brand officer. "[Mining data] really doesn't require a whole lot of spend, it just requires us to be focused that way to take advantage of that opportunity," Davis said.
This guide details in-app features for reposting Instagram content -- including posts, reels and stories -- without third-party tools. It also explains how to get the proper permissions to avoid legal trouble.
A+E Networks is combating the rising tide of cord-cutters and attracting younger viewers by doubling down on its Snapchat efforts with free clips of TV shows, which has helped increase app subscribers and generate ad revenue, writes Todd Spangler. Morgan Greco, senior vice president of digital business development, said, "By launching our premium series on Snapchat, we are hitting new, much younger audiences that may not have otherwise been exposed to our shows across linear."
QR codes have become an increasingly important marketing tool amid today's contactless culture and now the more advanced direct response video codes, which can be scanned up to 60 feet away, are gaining steam for usage in video, TV, digital billboards, social media and other environments calling for social distancing, writes Scanit's Wayne Steidle. He says DRV codes can enhance immediate engagement, generate website visits, calls or texts and bolster real-time data and campaign conversion rates.
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Meditation app Calm ran an election night campaign that included sponsorship of CNN's "Key Race Alerts," a 30-second TV ad simply displaying rain descending on leaves and social content featuring relaxation exercises. Talkwalker analysis shows the push generated 56,000 engagements and 9,700 mentions, and Talkwalker's Todd Grossman says, "It just goes to show that this brand read the room and managed to get itself great placement, and better still it was well received by viewers."
Navigate the new streaming normal As audiences turn away from linear viewing towards SVOD and AVOD streaming platforms, media and entertainment businesses must respond effectively and adapt to thrive. Explore trends that are diriving this structural transformation and find out how the cloud can help you accelerate the transition. Get the white paper.
Coronavirus Impact on the Digital Advertising Market COVID-19 has deeply affected the digital advertising industry. Pathmatics brings you the latest in how advertisers across industries including travel, sports, and entertainment are responding, how campaigns are changing, and what to expect in the coming weeks. Get the report.
Gap tweeted an image Wednesday of a red and blue version of its classic hoodie with the copy, "The one thing we know, is that together, we can move forward," but the brand's attempted message of unity prompted a social backlash. The tweet was removed within an hour and a spokeswoman said, "It was just too soon for this message."
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The ability to share other accounts' Instagram feed posts to your story is great for collaboration, brand partnerships, and helpful tips and resources that your audience would enjoy.
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