TikTok highlights best 2020 brand campaigns | 10 topics you should cover in content guidelines | Interactive Bitmojis become viable tool for fashion brands
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TikTok has compiled a list of the stand-out brands on its platform for the year, including Virgin Media's "Stay in love, stay connected" campaign, which generated 21.9 million impressions in one day. Other notables include Too Faced's Born This Way Foundation launch featuring an augmented reality effect that spurred more than 456,000 videos and Beats By Dr Dre's "#BeatsDaisyChallenge," which yielded more than 7.1 billion views and 460 million engagements.
What you need to know about ABM right now As ABM grows in popularity, some are questioning it's effectiveness. Is ABM really living up to all its hype? In this on-demand webinar, Salesforce explores data and insights surrounding ABM usage among B2B marketers. Find out how ABM is helping your competitors thrive amid changing times, including driving demand, aligning sales and marketing, and growing customer relationships. Watch now
Marketers should create a set of content guidelines for each channel to ensure brand consistency, writes Mindi Zissman, who outlines 10 essential topics to cover. These include tone of voice, language styles of different audiences, search engine optimization and headline writing.
Levi's, Ralph Lauren and Jordan Brand are finding Snapchat's customizable and shoppable Bitmoji virtual avatar to be a viable tool to engage with the platform's growing user base, writes Danny Parisi. Levi's vice president of marketing, Stacy Doren, said, "This partnership was the perfect opportunity to tap into Bitmoji's unparalleled [Generation Z] reach and connect with a new generation of Levi's fans in a personalized and authentic way."
Navigate the new streaming normal As audiences turn away from linear viewing towards SVOD and AVOD streaming platforms, media and entertainment businesses must respond effectively and adapt to thrive. Explore trends that are driving this structural transformation and find out how the cloud can help you accelerate the transition. Get the white paper.
Pepsi and rapper Fat Joe are running "Your Wildest Dreams," a Triller contest in which users can share their own hip-hop videos. The winner will be in a 2021 Wild Cherry Pepsi advertisement, while other contestants can earn prizes including clothing gift cards.
Leverage Podcasts to Reach Your Audience Podcast consumption is booming. The mobile-first medium enables consumers to listen to their favorite shows at the time and place of their choosing. View Triton's latest podcast report for a round-up of the Top Networks and Top Podcasts in the U.S. as measured by Triton Digital.
Donor numbers for Facebook's Season of Giving campaign passed 1.9 million, and donations exceeded $135 million. The social media company kicked in $7 million to match contributions, which took place on Instagram as well as Facebook.
Walgreens is joining the retail ad network fray with its Walgreens Advertising Group, which enables partners to use a proprietary programmatic demand-side platform to reach its in-store and online shoppers via video, social media, streaming audio and email channels and outside channels including Facebook, Google and Pinterest. Media buyers also can access customized audience segments via collaboration with Adobe and Microsoft.
2021 Campaign Planning Templates Use this comprehensive slide deck to get your marketing campaigns launched faster and in a more meaningful way. These detailed Campaign Planning Templates will help you to create your campaign essentials, map your content plans, track and summarize your campaign success and activate key stakeholders. Download The Templates.
Consumers reacted positively to posts and campaigns related to sociopolitical issues such as Black Lives Matter by brands such as Ben & Jerry's and Nike even when the messaging was polarizing, according to a Gartner analysis. Lindsey Roeschke, a Gartner director analyst, said establishing a position and advancing a conversation is a wise move for marketers, but noted that any type of social issue commentary should "be a long-term strategy rooted in brand values rather than a one-off opportunity to capitalize on a trend."
Coronavirus Impact on the Digital Advertising Market COVID-19 has deeply affected the digital advertising industry. Pathmatics brings you the latest in how advertisers across industries including travel, sports, and entertainment are responding, how campaigns are changing, and what to expect in the coming weeks. Get the report.
Two grade-school children have become football sensations after sharing three videos of epic catches on their "..footballbros" TikTok account, which has attracted 836,000 followers. The NFL's official TikTok account edited one of the videos to add commentary, and many teams commented on the clips, including the Pittsburgh Steelers, who wrote, "Are you ready to be drafted?"
How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Watch SmartBrief and marketing and retail industry experts on-demand explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021.
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