Twitter distills billions of tweets into 6 trends | How B2B brands can win at "influence" marketing | Infographic: Optimization measurements for social visuals
Twitter has released a report based on billions of tweets sent during the past two years that identifies six trends -- "well-being," "creator culture," "everyday wonder," "one planet," "tech life" and "my identity." The report details statistics and insights about each trend, plus key takeaways for marketers.
New Research: Global Online Fundraising Scorecard Download your free copy of this research study that takes a mystery donor's look at the online giving experience and email communications of 630 organizations in 9 countries.
Cornett's Jason Falls talks in this podcast about how business-to-business marketers can leverage "influence" marketing. He describes his "Winfluence Success Scorecard" and discusses B2B best practice examples, including how a financial services brand achieved a four-times rise in leads due to an "influence" campaign with a podcaster.
Social media content with visuals attracts more views and generates more shares. This infographic from Blog2Social details image dimensions marketers need to know to optimize visual formats across Facebook, Pinterest, Twitter, Instagram, Tumblr, Xing, LinkedIn and Google My Business.
Digital Marketing Predictions for 2021 and Beyond From fully remote employment to all-digital events, 2020 has taught marketers some valuable lessons about adapting to an abrupt new reality. Download this cheat sheet to discover emerging trends and find out how they can help you get a head start on your marketing plan for the new year and beyond.
Goodby Silverstein & Partners created a "Zero Sugar, Zero Compromise" campaign for Pepsi that employs YouTube's Director Mix software to serve a spot featuring 70 voice-overs relevant to the TV or YouTube content an individual user is viewing. Spots running across TV and radio will also customize content to viewer or listener behavior with media managed by Omnicom Media Group.
Twitter announced plans to double its revenue by 2023 using several new revenue streams including Super Follow, a subscription service for influencers and creators; Revue, a newsletter service for lengthier posts; and Spaces, which is similar to Clubhouse by using audio posts. The social media platform is also considering a tipping service, similar to Patreon.
Product reviews are used by more than 75% of US consumers when shopping online, and these shoppers want both professionally-shot as well as user-generated new product images, according to Bazaarvoice's annual Shopper Experience Index. Social media also plays a key role in shopping as 32% of respondents said they discover new products via social, with 33% of users buying products through a social platform.
A TikTok video posted by Ashley Kirk of Vermont that features the call of her miniature donkey, Nelson, has attracted 52 million views and more than 11.6 million likes. "I put it on TikTok not thinking it would go anywhere. Now, he is known worldwide," Kirk says.
We've got to start thinking about influence marketing as opposed to influencer marketing so we can get ourselves out of this silo of looking at Instagramers and YouTubers because that's one little sliver of a very, very big field of opportunity.
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