What's trending on Twitter ahead of Super Bowl

How brands should team with influencers in 2021 | How to cash in on the D2A trend | What's trending on Twitter ahead of Super Bowl Created for ignoble.experiment@arconati.us  |  Marketing manager at Amex Update Profile  |  Web Version February 1, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story How brands should team with influencers in 2021 Key trends for influencer marketing in 2021 will include brands and influencers partnering on shared values, a focus on local campaigns and environmental impact, and a prioritization of video content, particularly livestreaming, writes G&B founder Kyle Hjelmeseth. "[T]hose willing to embrace livestreaming and film get a powerful boost in their organic reach, as Google moves to index video content from outlets like Instagram and TikTok, supercharging the visibility of influencers' content creations," Hjelmeseth writes. Full Story: SmartBrief/Marketing (2/1)      The partnership channel can drive two times faster growth We asked 400+ partnership pros about the benefits their partnership programs delivered. View infographic to see results ADVERTISEMENT: Connecting & Collaborating How to cash in on the D2A trend Futurist Cathy Hackl examines how individuals are increasingly using virtual avatars to navigate the web, apps and games and how brands can utilize "Direct-to-Avatar" sales models for new types of interactions and marketing. Hackl offers D2A examples and tips for brands that want to evolve their "virtual identity." Full Story: Forbes (tiered subscription model) (1/29)      What's trending on Twitter ahead of Super Bowl (Pixabay) Twitter Next's Ryan Oliver talks about Super Bowl-related trends on the platform, noting that brands are tapping into "nostalgia, a throwback to pop culture and old-time favorites" and there's been much discussion about who's not advertising. Oliver also notes an increase in brands using games or contests on Twitter to engage fans, pointing to examples from Frank's RedHot, Pepsi and RocketMortgage. Full Story: Adweek (1/29)      Infographic: Marketers are confident about influencers This infographic from SocialPubli displays influencer marketing statistics for 2021, including 89% of marketers say influencer marketing is effective and 88% favor influencers who have 100,000 or fewer followers. In addition, 96% of marketers prefer Instagram for influencer marketing and 90% say results from influencer marketing have improved or been as good during the pandemic as before the crisis. Full Story: Social Media Today (1/29)      Lessons from dentsu 2021 Industry Predictions Learn how CPG & Retail, FSI, Telco, Travel & Hospitality and Healthcare are being transformed by rising expectations. Our insights are a compass for business growth in the new marketing frontier. See how the changing world will transform five key verticals with the new dentsu microsite. ADVERTISEMENT: Most Read by Marketing Decision Makers Why and how to establish your brand on Clubhouse Adweek  2021 trends identified by social media managers The Drum (free registration)  Instagram introduces post-scheduling API Adweek  The strategy behind Slim Jim's social fan army Adweek  How Instagram content has evolved Glossy (tiered subscription model)  Customer Journey Map Find your way to the perfect moment. Download our map to see sample journeys for major stages in a customer relationship. Learn how integrating your marketing channels — and connecting to sales and service — puts customers on the path to big moments. ADVERTISEMENT: PROGRAMMATIC ADVERTISING UNPACKED Sponsored content from StackAdapt 3 Key Considerations for Conversion Campaigns 5 Fundamental Programmatic Skills to Brush up on in 2021 4 Strategies to Remain Competitive During High Traffic Times How Social Channels Connect Your Campaigns (Ignore at the Peril of Campaign Success) Uncovering The Differences Between B2C and B2B Digital Marketing Marketer Moments NFL scores points with fans on TikTok The NFL is building consumer connections by enlisting players and teams to engage directly with football lovers by posting playful comments, videos and other content on their TikTok accounts. Ian Trombetta, NFL's senior vice president of social and influencer marketing, says the strategy is akin to "throwing the football in the stands," with the excitement spurring fans to create additional league-related content. Full Story: Campaign US (tiered subscription model) (1/29)      Cutwater engages Super Bowl fans with social sweepstakes (PRNewsfoto/Cutwater Spirits) Cutwater Spirits, owned by Anheuser-Busch, launched a "Cut Out with Cutwater" campaign featuring "Schitt's Creek" star Emily Hampshire that includes a 30-second spot, a social media series, social sweepstakes and digital takeovers. Super Bowl fans can enter the sweepstakes during the game on Instagram and Twitter to help them "cut out" from daily routines. Full Story: Marketing Dive (1/29)      Bring stories to your app, with Storyly! Storyly is a user engagement tool without code for mobile apps to engage their users with interactive storytelling with different features like Product Tagging or Live Streaming! In-app engagement is the first step toward building a long-lasting and deep relationship with users. Start for free now! ADVERTISEMENT: Platform News Brand-safety tool in the works for Facebook News Feed (Pixabay) Facebook is trying to make ad placement near its News Feed more brand-safe by testing "topic exclusion tools" with select advertisers that enable them to exclude ads near subject matter they deem inappropriate. Facebook says the tests are still early, and UM's Joshua Lowcock notes he is "surprised how quickly Facebook has moved post-boycott to bring this to market, especially given for years it has always been positioned as too hard or off-the-table." Full Story: MediaPost Communications (free registration) (1/29),  Ad Age (tiered subscription model) (1/29),  The Wall Street Journal (1/29)      Instagram doesn't want you to share your posts in Stories Social Media Today (1/31)  Pinterest's Story Pins may help marketers with platform discovery Social Media Today (1/29)  Measurement Matters Infographic: A 6-step guide to measuring LinkedIn success This infographic from LinkedIn displays six steps for measuring campaign success on the platform, including key metrics, how to use conversion tracking and setting up lead generation forms. LinkedIn advises that "it will likely take some time for the full impact of your efforts to be seen, given the complexity of today's buyer journey." Full Story: Social Media Today (1/29)      Social Shareable Amazon teases Super Bowl ad with Michael B. Jordan Amazon teased its Super Bowl spot on Instagram with a five-second video showing actor Michael B. Jordan in the rain and the copy, "Try not to stare," with #AlexasNewBody. The clip was also shared from Jordan's Instagram account and has attracted more than 3.2 million views as of late this morning. Full Story: Adweek (1/31),  Ad Age (tiered subscription model) (1/31)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv You'll be surprised how quickly your influencer reach grows when you embrace the confidence to be boldly, uniquely yourself. Kyle Hjelmeseth, founder of G&B, writing for SmartBrief/Marketing       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004