Creative experts from BBH, Doner, Organic and other agencies share their selections for stellar mobile campaigns created in the challenging vertical format. An Adidas Originals Instagram video was highlighted for its integration of dynamic split screens, kinetic typography and stills mixed with live action, while an Apple effort demonstrates the iPhone's capabilities and the vertical format's potential for artistry.
The streaming opportunity for Financial Services and Insurance brands Traditionally, the consumer journey for financial services and insurance was marked by major life milestones: Landing a first job, getting married, buying a house. These discrete inflection points, however, are no longer enough for financial services and insurance brands to engage Gen Zs and millennials. To connect with these valuable audiences, it's more effective for brands to play a consistent part in their daily moments — big and small. Learn more.
Brands vying for attention amid a cluttered media field would be wise to focus video efforts on entertaining and educational content, while also setting clear objectives, understanding the desired audience and including calls to action, writes MotionCue founder Osama Khabab. Khabab offers five examples of compelling brand videos such as a Burberry dance extravaganza and a Lego campaign that's "on brand and full of wonder."
Andrea Mallard, chief marketing officer at Pinterest, offers advice to marketers on how to engage with five emerging personas identified by the platform -- the "Routine Ritualist," "Prioritized Parent," "New Nomad," "Eco Evangelist" and "Emerging Entrepreneur." During the past year, Mallard wrote in a blog post, "People on our platform grew in profound ways," and urged brands to "start supporting the changes they've made on the inside."
Business-to-business marketers can adopt strategies to engage Generation Z buyers, such as following the examples of Salesforce, Detroit Labs and Automation Anywhere by prioritizing live video, advises LinkedIn's Penry Price. Gen Z members are avid podcast listeners so audio, including social audio apps, is an essential channel, and brand purpose is vital to appeal to the socially engaged demographic, Price writes.
Turn on frictionless commerce this Black Friday. This Black Friday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
Adidas has teamed with Snapchat to enable users to dress their Bitmoji on the platform in 12 curated outfits, including the brand's updated Forum Low sneaker before it hits stores. Snapchat users can see their Bitmoji wearing the Adidas outfits across Snap Map, chat, lenses, games and stories.
Sick of biased news? 1440's got you covered 1440 is the fastest way to an impartial point-of-view. The team at 1440 scours over 100+ media sources ranging from culture and science to sports and politics to create one email that gets you all caught up on the day's events in 5 minutes. It's 100% free, so sign up for 1440 here.
US District Court Judge James Boasberg dismissed two lawsuits brought against Facebook by state attorneys general and the Federal Trade Commission, citing "legally insufficient" evidence to support claims the social platform retained unlawful monopoly power among social networking companies following its purchase of WhatsApp and Instagram. Facebook could, however, face further antitrust legal challenges if the FTC decides to take advantage of the judge's 30-day amended lawsuit window.
Get recognized as a leader in the travel industry SmartBrief is excited to launch the Innovation Awards for the Business Traveler to elevate technologies and solutions that improve the travel experience. We're showcasing products and solutions that ensure health, safety, convenience and sustainability for airlines, hotels and all travel services. Nominate here. Enter code 2021 for $100 off your entry fee.
Wieden+Kennedy's humorous "Mother-in-law" spot for Old Spice stars Deon Cole and Gabrielle Dennis as husband and wife, with Cole complaining about his mother-in-law, played by Patti LaBelle, who's come to stay during the pandemic and is using up his body wash. The spot, part of the brand's "Men Have Skin Too" push, attracted 2.5 million YouTube views within 24 hours.
This Festive Shopping Season, Make Things Merry and Bright With Augmented Reality Holiday shoppers are craving immersive experiences, and AR is the answer. 89% of Snapchatters are interested in AR try-on and are eager for brands to offer it as early as October. Find out how your brand can win the festive shopping season on Snapchat.
ADVERTISEMENT:
Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.
No comments:
Post a Comment
Keep a civil tongue.