An Ignoble Experiment: Infographic: Midweek best days for webinar promotion

Created for ignoble.experiment@arconati.us | Marketing manager at Amex

For more relevant content - Update Your Profile | Web Version

June 30, 2021

CONNECT WITH SMARTBRIEF

The Big Story

Tips to avoid social media overkill

(Pixabay)

Marketers should refrain from following studies touting the value of posting frequently on social media, which can recommend nearly 400 posts per month across all platforms, as audits often reveal messaging overkill, writes ACH Communications' Arik Hanson. Marketers can optimize their posting by surveying readers to determine content preferences, analyzing engagement around different timing strategies and ensuring enough staff is on hand to respond to comments.

Full Story: ACH Communications (Arik Hanson) (6/29)

	Build an unbeatable strategy with competitor data How do your competitors generate traffic? Learn how and dissect your rivals' marketing mix by their traffic sources (direct, search, referral, paid, and social). Plus, locate which countries their traffic comes from and explore which sites people visit before and after landing on a competitor's site. Start now for free

Connecting & Collaborating

How to localize content on Facebook

(Pixabay)

Businesses that operate in multiple markets can localize their content with Facebook location and global pages. Social media expert Amy Hayward outlines the differences between global and local pages and how to set them up and manage them.

Full Story: Social Media Examiner (6/29)

Infographic: Midweek best days for webinar promotion

(Pixabay)

Campaigns sent on Tuesdays, Wednesdays and Thursdays account for 63% of email-driven webinar registrations, according to this infographic from ON24. The analysis of more than 100,000 webinars also shows the same days account for 76% of attendance, and 45% of attendees register anytime up to seven days before the event.

Full Story: MarketingProfs (free registration) (6/29)

Do you use these 20 buzzwords? If so, stop

(Pixabay)

Corporate jargon should be avoided at all costs, advises Writer co-founder and CEO May Habib, who lists 20 examples marketers should eliminate from their vocabulary. "Actionable insights" takes top spot for pointless jargon and to those who use the word "holistic," Habib writes, "Is it herbal medicine? OK. Then, no."

Full Story: SmartBrief/Marketing (6/29)

Marketer Moments

Aeropostale's tiny tops a hit with Gen Z on TikTok

Aeropostale launched a turnaround effort after emerging from bankruptcy five years ago with a focus on courting Generation Z. Its line of crop tops caught fire on TikTok with #tinytops after the retailer sent samples of the tops to influencers for review -- sales of the tops have since tripled, Chief Merchandising Officer Natalie Levy said.

Full Story: Glossy (tiered subscription model) (6/29)

Michelob Ultra Pure Gold says "Board Your Gear"

(Michelob Ultra/YouTube)

Michelob Ultra Pure Gold created a "Board Your Gear" campaign that's giving outdoor adventurers the chance to win the brand covering the cost of their oversize baggage fees this summer by posting on Twitter and Instagram. The push is running across social and out of home, in key airports, and includes YouTube spots showing people getting back to nature as they bike, surf and hike.

Full Story: Marketing Dive (6/29), Adweek (6/29)

	Sick of biased news? 1440's got you covered 1440 is the fastest way to an impartial point-of-view. The team at 1440 scours over 100+ media sources ranging from culture and science to sports and politics to create one email that gets you all caught up on the day's events in 5 minutes. It's 100% free, so sign up for 1440 here.

Sponsored content from Twitter

Why marketers are extending their TV strategies

As video viewing habits evolve, marketers must adapt to reach their audience. People are spending more time on social media while they watch TV, and want an experience that's complementary to what they're watching on the big screen. Learn how to drive a deeper connection and extend your brand's reach with Twitter Amplify.

4 Insights into the evolution of entertainment.

Every day is red-carpet worthy on Twitter. Movies, TV, cooking, sports: people are watching and Tweeting it all. As in-person events return, chances to connect with fans continue to grow. Explore insights and how your brand can benefit in this edition of the Twitter Conversation Report.

Platform News

Instagram tests ad, link engagement tools

Instagram is conducting tests of stickers that link stories and a feature that reveals similar ads to those that users click. The social media platform plans to try different versions of its ad tool, More Like This, for specific types of users around the world.

Full Story: Adweek (6/29), The Verge (6/29)

Publishers, agencies creating TikTok-focused offerings
Ad Age (tiered subscription model) (6/29)

Measurement Matters

TikTok overtakes YouTube among US mobile users

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year.

Full Story: Adweek (6/29)

Social Shareable

Heinz, Oreo react to viral "Mayoreo" bottle

Heinz and Oreo responded to an image of a "Mayoreo" bottle, which went viral on social media and was created by DoctorPhotograph, which posts imaginary product designs. The Heinz Twitter account asked Oreo about the "intriguing" idea, to which Oreo replied, "Have to admit we've seen this all over Twitter recently and can't stop thinking about it..."

Full Story: Campaign UK (tiered subscription model) (6/30)

Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.

Help Spread the Word

Or copy and share your personalized link:

smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv