Roughly two-thirds of respondents to an Alter Agents survey incorporate social media into their shopping processes, with most getting inspiration from Pinterest, YouTube and Facebook, then validating their choices on Snapchat and Twitter. The study also shows that 77% of Generation Z and millennial shoppers use social platforms when they make purchases.
eBrief: How companies accelerate growth with a CDP A customer data platform (CDP) is an essential technology in enabling a company's transformation; from cross-channel lifecycle marketing to data science democratization, and more. In this eBrief you'll learn how companies use their CDP to transform customer relationships and accelerate growth.
Executives such as Tesla CEO Elon Musk and AMC Entertainment CEO Adam Aron have gained devoted followings on social media by posting memes, cryptic messages and other content that gets users talking. Experts warn that internet users' unpredictable and quickly shifting attitudes mean "meme lords" need to use caution or risk regulatory scrutiny as well as online controversy.
Emotions are the main driver of business-to-business decision-making, writes InMoment's Vittorio Baiocchi, who outlines 10 emotional motivators marketers can use to effectively engage with B2B audiences. Baiocchi explains how to use social listening to enter conversations already happening among target prospects and recommends becoming immersed in customers' worlds to avoid messaging that's emotionally tone deaf.
3 things every marketer needs to know about analytics In order to win in today's competitive world, marketers must expand their brands' data-driven culture with analytics, insights, and actions - without relying on cookies or tactics that might seem invasive to the consumer. This report explores how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you stay ahead ahead of the market. Download the Report
2021 Social Ad Report: Top Advertisers on Facebook, Instagram, Twitter In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. Get it now.
The Many created an "Old School Meets New School" content series for eBay that's running across Instagram and the brand's other social channels, which kicks off with an episode featuring rapper Lil Yachty and fashion legend Iris Apfel discussing luxury watches. "We were inspired to bring two style icons together from very different spaces to explore the idea that when you have a mutual love for something, you spark a connection," says The Many's Pam Fujimoto.
How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? Register for the webinar to find out.
Clubhouse released a "Creator Commons" hub to help brands develop strategies to engage audiences on the platform. The hub provides detailed guidance on how Clubs and Rooms work, how to track performance, brand sponsorships, hosting and other tips and tools.
An Agora survey revealed that 87% of Generation Z members in the US are increasing their use of interactive video and calling apps, and that 69% want those features in gaming apps. Augmented reality trial tools also appealed to 70%.
Former NBA player JR Smith has enrolled at North Carolina A&T to earn a college degree, and his tweets -- such as a simple one about finishing an English assignment -- have earned him praise and inspired others.
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