Every content marketing strategy should be based on three pillars -- why, who and how -- and Jodi Harris illustrates how using winning examples from the 2021 Content Marketing Awards. Harris breaks down content marketing campaigns from SAP, Northwell Health and other brands, showing how content planning delivers results.
How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? Register for the webinar to find out.
In this Q&A, Adam Ilenich, Twitter's community manager for its global business marketing operations, points to Amplify and Carousel ads as its strongest performing campaign tools and says platform conversations are a powerful way to boost conversions, sales and brand influence. Ilenich also offers tips for brands to create their voice and for newbies on the platform.
Some new travel startups like Luxury Travel Hackers, TrovaTrip and Thatch use social media influencers to market destinations. Though they lack the huge following of some influencers, their expertise and authenticity can sell out a trip in a day and create a loyal following.
Red Tettemer O'Connell + Partners introduced Slinky on social media to celebrate the brand's 75th anniversary by inviting Instagram and TikTok users to remix its iconic jingle. People who post their takes on the tune using #SlinkyRemix will be entered to win branded merchandise and the chance to have their version featured in a future campaign.
Xbox is working with the CDC to tackle COVID-19 vaccine disinformation and encourage gamers to get vaccinated via its Twitter account, which has 16.5 million followers. "The power of play makes us heroes in new worlds every day. You can be a hero in real life too by getting vaccinated against COVID-19," reads one of the tweets.
TikTok is improving its Creator Marketplace this month with an API that marketing partners can use to integrate creator listings into their in-house systems and access platform first-party demographics, growth trends and real-time campaign reporting. Initial launch partners include database platform Captiv8 and influencer marketing firm Influential.
Facebook detected a measurement bug for iPhone 12 iOS 14 users that resulted in undercounting three types of app install campaigns via SKAdNetwork between February and August. Facebook says it has fixed the bug that may have affected an estimated 10% of total SKAdNetwork conversions and alerted advertisers that may have been affected.
More than 40% of marketers believe Facebook yields the highest campaign return, HubSpot reports, while about 30% credit Instagram, and other platforms all came in under 10%. Experts recommend strategies such as experimenting with video formats, conducting extensive customer research and enlisting employees as brand ambassadors.
Businesses, parking garages and other buildings seem to have three-dimensional geometric shapes protruding from them, thanks to artistic treatments by Peeta, an artist from Italy. Peeta, who posts photos on Instagram, uses spray paint to create optical illusions.
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