Simple ways to avoid backlash to social media posts
Pinterest bets big on shopping with regular programming | Simple ways to avoid backlash to social media posts | How brands can deliver instant gratification
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Pinterest TV, which premieres Monday, features weekday episodes of shoppable videos and interactive creator chats. Users can view the programming live or on demand, and an online studio provides technical support and content development assistance for creators.
Help your brand stand out from the pack People come to Reddit to be informed. They're turning to trusted communities for advice and recommendations on life decisions, big and small. Our Rebalancing Act report will help your brand uncover today's trends that will spark tomorrow's culture.
Marketers heeding the consumer call to take a stand on social issues can follow five easy guidelines to prevent misfires and backlash, write Precision Strategies' Deirdre Murphy Ramsey and Tim Rice. Brands should embrace brand values before preaching about them, back up statements with "meaningful and measurable deeds" and post messaging when individuals are most receptive, they advise.
Consumers live in a world of instant gratification, where needs and desires are either predicted or met immediately by social media, digital audio, streaming platforms or virtual assistants, writes Ipsos' Emmanuel Probst in this excerpt from his book, "Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning." Probst explains how marketers can deliver instant gratification to audiences using methods such as chatbots, "buy now" buttons and providing moments and experiences that prompt social media sharing.
Brands looking for influential moms to help pitch their products are waking up to a fact they should have realized long ago: Not all moms are white. Women of color, who are starting to attract more attention from marketers, talk about their experiences as mom influencers, the need for equitable pay and why brands should be partnering with them to reach diverse audiences.
Entrepreneurs who have taken advantage of TikTok's in-app shopping feature say they've seen sales growth stronger than those on other social media platforms, and it helps drive customers to their websites. This article outlines tactics for generating sales in the app, including showing users how the products will help them.
Did the Facebook Boycotts work? In the aftermath of a public breakup between Facebook and top brands, some have traded social ads for opportunities across mobile and video, while others have returned to the social channel in full force. Here's how top advertisers are spending one year later.
Zofia Zwieglinska highlights how D&G, Rebecca Minkoff, Balenciaga, Charli Cohen and Clinique have made forays into the metaverse and nonfungible token activations and discusses what sets the brands apart. Examples include D&G as the first major luxury fashion brand to include NFTs in a collection launch, Rebecca Minkoff's partnership with Yahoo to sell digital garments and Charli Cohen's augmented reality partnership with Selfridges to celebrate Pokemon's 25th anniversary.
Here's how Twitter is making its service safer Brand safety is human safety. After all, people are at the core of everything we do. See how Twitter is investing in brand safety through policies, products, and partnerships to make the service a safer place for all.
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Ways to combat health misinformation Health care misinformation can be countered in part by encouraging medical specialists to more proactively use social media to share accurate news, according to panelists at a recent National Journal-hosted webinar. If an environment of misinformation continues to grow, governance could become difficult, potentially adversely affecting public welfare, they warned. Read more
Entrepreneur Jonathan Abraham founded his latest venture, social shopping platform Joyned, four years ago after the stress of keeping all of his wedding planning organized. Joyned, formerly Gamitee, raised $4 million in funding in September to further build out its technology that gives online shoppers a way to shop together, discover new products and share opinions, just as they would in the store.
Instagram's new "Add Yours" Stories sticker prompts users to contribute stories to relevant posts, building content chains and increasing interaction. The tool is rolling out globally, after October tests in Japan and Indonesia.
Drive Your Business Forward Explore the latest tools, practices, and frameworks to successfully lead your organization's marketing efforts with the Chief Marketing Officer Program from Columbia Business School Executive Education.
Rosy, a German Shorthaired Pointer, has gone viral on Reddit for the way she interacts with other dogs in doggy day care. A video, which has more than 83,000 upvotes, shows Rosy petting her canine friends in a very human-like way.
Engaging with creators, scaling creator marketing Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, Deloitte Digital will discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. Register today
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Delivering instant gratification might become a make or break for marketers.
Emmanuel Probst, global lead for Brand Thought-Leadership at Ipsos, writing in his book, "Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning," as quoted by SmartBrief/Marketing
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