An Ignoble Experiment: Tips for building business on Instagram Live

Created for ignoble.experiment@arconati.us | Web Version

November 1, 2021

CONNECT WITH SMARTBRIEF

The Big Story

Social media platforms bet bigger on e-commerce

Social media giants including Facebook, Google, Snap and Twitter see commerce as a way to drive revenue and beef up their first-party data. Facebook is focusing on livestream shopping and the metaverse, Google is focusing on omnichannel shopping, and Snapchat is investing further in branded augmented reality shopping lenses.

Full Story: Modern Retail (tiered subscription model) (10/29)

	Download The Rebalancing Act Report Help your brand stand out from the pack with Reddit Ads by meeting consumers wherever they are as they explore new habits, hobbies, & homes. Dive into our first report: The Rebalancing Act to uncover the pandemic trends that are here to stay.

Connecting & Collaborating

Tips for building business on Instagram Live

Instagram Live can allow your business to connect with customers, humanizing the company and building trust that could lead to an eventual sale, writes Michael Stelzner. This article offers a multi-step process for choosing a streaming topic, promoting the stream and measuring results.

Full Story: Social Media Examiner (10/28)

6 ways content can generate more leads

Marketers can attract more leads via content marketing by creating headlines that either include a solution or address a problem common among target audiences, writes Science Marketer Weekly Editor Colm O'Regan. Consider targeting prospects with headlines that call out to specific job roles, aggressively promote content and always include a call to action, O'Regan advises.

Full Story: MarketingProfs (free registration) (10/28)

How PR pros should be using social media

Rachel Winer, Rokk Solutions' senior vice president, highlights social media trends from a Pew Research Center report and discusses how they should steer communications efforts. Suggestions include promoting news on social platforms that consumers rely on for timely information and amplifying brand messaging suited for older, white women on Facebook and appealing to younger, diverse audiences on Snapchat and TikTok.

Full Story: PR Daily (10/28)

	Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. Register now

Sponsored Content from Twitter Inc

4 ways DiGiorno used Twitter to win on game day.

When DiGiorno wanted to stand out against their competition, they turned to Twitter to connect with people during the Big Game. See how #FreeDiGiornoPi kept people glued to the game and their timelines, earning 23x more mentions than a competitor during the Big Game weekend.

Inside Oreo's #ProudParent activation

People love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. Find out how Oreo turned their powerful message into a worldwide phenomenon.

Marketer Moments

Why Abercrombie is thriving on social and at the mall

(Justin Sullivan/Getty Images)

Abercrombie & Fitch has morphed from a mall-based retailer known for cool clothes for "good-looking people" into an inclusive brand that drives interest with limited-run production, influencer relationships and social efforts. "People used to buy Abercrombie because it was called Abercrombie, and now they buy the product because it's just really good, comfortable, quality, on-trend items," said company Senior Vice President Carey Collins Krug.

Full Story: Glossy (tiered subscription model) (10/29)

Platform News

Social marketing startup Social Chat raises $6M

Social Chat, a startup that helps brands personalize their social media marketing to maximize sales, raised $6 million in seed funding. The company will use the new capital to hire more engineers focused on artificial intelligence and machine learning.

Full Story: TechCrunch (tiered subscription model) (10/29)

Facebook entices holiday shoppers with live event series
Digiday (tiered subscription model) (11/1)

Facebook shares impetus for Meta name, infinity style logo
DesignTAXI (10/29)

Patagonia urges other brands to join its ongoing Facebook boycott
The Wall Street Journal (10/29)

Measurement Matters

Leading platforms hit hard by Apple's privacy moves

Combined revenue has dropped by an estimated $9.85 billion for Facebook, Snapchat, YouTube and Twitter during the second six months of 2021, after Apple changed its policies regarding user tracking, The Financial Times and Lotame report. The analysis also found that Facebook witnessed the most significant financial loss "in absolute terms" and Snap took the most damage "as a percentage of its business."

Full Story: The Verge (10/31), Gizmodo (10/31)

Social Shareable

DDB Chicago brings back Little Lad for Starburst

(The Real Little Lad/TikTok)

Starburst is capitalizing on the newfound popularity on TikTok of a mid-2000s ad from TBWA\Chiat\Day New York that introduced the Little Lad who loved the brand's Berries and Cream. The flavor's hashtag has 1.7 billion TikTok views and a new campaign from DDB Chicago features the Little Lad, played by original actor Jack Ferver, inviting TikTok users to perform a dance in an effort to get Starburst to bring back Berries and Cream.

Full Story: Ad Age (tiered subscription model) (10/29)

About the Editor

Mike Driehorst

(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)

Is a social media newsletter really social if you don't know who's behind it?

Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world.

Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.