Accenture predicts social selling via Facebook, TikTok and other platforms will outpace traditional sales channels by three times during the next three years to reach $1.2 trillion by 2025. It will primarily be driven by Generation Z and millennials with influencers also playing a role. The highest growth rates are expected for India and Brazil, while clothing, consumer electronics, and home decor are expected to be among the most popular items.
The Forrester Marketing Strategy Compass Now more than ever, companies rely on marketing leaders for the vision and insights needed to meet customer expectations and drive revenue. Forrester's Marketing Strategy Compass can help you navigate the process and improve results. Get your Compass.
Ambreen Ali outlines six questions that marketers can use to form the basis of their video marketing strategy. These include determining video marketing's message, audience and goal and whether to feature thought leaders or influencers.
Online marketing expert Syed Balkhi outlines five content marketing mistakes, such as failing to understand target audiences and establishing goals. Balkhi offers remedies such as segmenting your audiences and developing content for each group, capturing email addresses and asking for reader feedback.
Influencer partnerships, advanced predictive interactions and expanded size offerings are part of Abercrombie & Fitch's efforts to boost sales during 2022, and Chief Digital and Technology Officer Samir Desai says that augmented reality is in the company's future. He believes that people want to "get a better understanding of a three-dimensional view of" the brand's products and that "there's going to be more evolution in that space."
Savvy marketers should move creativity and experimentation to the forefront this year, think outside the box and forge connections with consumers in new ways, writes Seraj Bharwani, AcuityAds' chief strategy officer. Bharwani suggests five priorities, including making every media touchpoint shoppable and virtualizing the brand through cryptocurrency, the metaverse and nonfungible token creation, while keeping an eye on culturally relevant messaging and maintaining a foundation of trust, transparency and data privacy.
Pabst Blue Ribbon created a Twitter furor Monday with a series of tweets that took aim at Dry January in a risque manner and responded aggressively to users who shot back at the brand. "We apologize about the language and content of our recent tweets," said Pabst's Nick Reely, adding they "were written in poor judgment by one of our associates" and have been deleted from social platforms.
MAC Cosmetics created a "Challenge Accepted" social campaign that features a host of celebrities, influencers and makeup artists, including Cher and Saweetie, testing the brand's beauty products and encouraging fans to participate. The push is running for seven weeks across TikTok, Snapchat, YouTube, Instagram and Facebook.
Tired of being told how to think? Check out 1440 - The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. Sign up now!
Nearly 500 marketing technologists surveyed say their most pressing issue for the new year is privacy, followed by "the power of story and content in video and audio," artificial intelligence, metaverse, web3 technologies, environmental, social and corporate responsibility, and "marketing fortresses" such as Facebook and Reddit. Respondents said privacy issues will require them to invest in technologies related to first-party data, mass personalization and more contextual targeting, among others.
The saga of Lady, a pitbull who was left at a New York shelter in a pitiful state, became a TikTok and Instagram sensation. Lady's foster owner got millions of likes as she chronicled the dog's journey to health and eventual adoption.
(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)
Is a social media newsletter really social if you don't know who's behind it?
Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world. For a bit of my history, I've been involved in social media one way or another since 2004, getting my start in a few PR-focused Yahoo! Groups, representing clients on discussion boards and reading the early "weblogs."
Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.
Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.
No comments:
Post a Comment
Keep a civil tongue.