There are around 200 million creators worldwide, 4 million of whom have over 100,000 followers, and they favor Facebook over TikTok, according to a Linktree report. The research reveals the top monetization strategies for creators are selling their own products, affiliate marketing, influencer marketing and ads, but 59% of beginner creators haven't yet monetized, which could be good news for marketers looking to collaborate with them.
Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
Conversion tracking and six other steps can automate lead generation on LinkedIn, social media marketer Anna Sonnenberg writes. Sonnenberg outlines how to develop content and retarget prospects, as well as how to keep a LinkedIn company page up to date.
Retailers and brands are increasingly embracing text messaging as a less costly and more effective marketing channel than email and paid social media. Men's soap company Dr. Squatch, for example, attracted customers with discounts for opting in to text messaging, and the channel now drives about 15% of the brand's more than $200 million in revenue.
TikTok has emerged as a boon to beauty brands, as a few words of influencer praise can deplete a product's inventory for months, and the channel's shopping platform is driving immediate sales, writes Gisselle Gaitan. The influence of social commerce will "cut across every consumer category, across products and services, and will impact every platform, brand and retailer, as social commerce will grow three times faster than traditional e-commerce on a compound annual basis," according to an Accenture report.
Broaden Your Reach There's nothing standing in the way of your digital signage now. With Skykit, you can easily connect via LTE, WiFi or Ethernet. Explore how the power of LTE can broaden your reach. Read more
Paramount will exclusively livestream Wednesday's red carpet premiere of "Top Gun: Maverick" on YouTube via its channels on the platform, a deal that was revealed during YouTube's presentation at NewFronts. The event will employ YouTube's Live Redirect feature and run across BET, Comedy Central, MTV and other branded channels on the platform.
Mono created a Mother's Day "Call Mom, Win Bubbles" Instagram campaign for bubbled wine brand Libby. The promotion includes a sweepstakes for users who post images showing them video calling their moms, and the grand prize is a year's worth of the brand's wine.
Measuring brand awareness We don't have to tell you the importance of branding, or how it's often undervalued. Brand reputation is far from a precise science, but leading indicators can help. Here's how.
Google is offering marketers a Digital Marketing & E-commerce certificate program, which has the backing of the American Advertising Federation and the American Association of Advertising Agencies. The course offers practical experience in a range of digital platforms and tools, including Twitter, Shopify, MailChimp, Hootsuite, Canva, Google Analytics and Google Ads.
MediaRadar estimates US adults will spend 15% more time listening to podcasts this year and reports indicate advertisers are following suit. Advertiser Perceptions predicts more than 50% of advertisers will increase their spending on podcast ads, while MediaRadar estimates total expenditures will exceed $2 billion in 2023 and total $3 billion before 2026.
Some 1,400 US banks have a presence on Instagram, according to social media analysts Dunroe, with many finding it helpful in humanizing their brand and strengthening engagement with younger people. A simple, self-produced video clip by FNB Community Bank attracted 4 million views and 8,000 new followers.
No comments:
Post a Comment
Keep a civil tongue.