GLAAD: Anti-LGBTQ+ hate speech rife on social platforms
GLAAD: Anti-LGBTQ+ hate speech rife on social platforms | Times Square billboard has QR code to unlock metaverse | Almond Board has tie-in to new "Thor" movie
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TikTok, YouTube, Facebook, Twitter and Instagram are failing to moderate hateful content, include pronouns in user profiles, prioritize diverse workforces or take other actions that would help create safe spaces for the LGBTQ+ community, reports GLAAD. An Anti-Defamation League survey found that two-thirds of users who are LGBTQ+ have been harassed online as of this year.
How agile insights help drive change Today's consumers see more ads than ever before. In order to curate targeted ad campaigns that resonate with their audiences and create a lasting impact, marketers need to leverage technology and expertise and use an agile approach throughout the product life cycle. Download the report to learn the benefits of agile marketing
A Times Square billboard uses a QR code to give visitors avatars that can wander an animated in-app version of the landmark. Artificial intelligence developer MeetKai is behind the billboard, which also lets users enter its metaverse with special perks.
Report: Worldwide Ad Spending 2022 Worldwide ad spending growth will begin its long deceleration back to normalcy this year. However, regional and country-level results will differ considerably, as will the revenue increases for the world's largest digital ad publishers. What do these forecasts mean for marketers around the world? Get the report.
Marvel Studios approached the Almond Board of California about a tie-in to the motion picture "Thor: Love and Thunder" as a way to reach millennials who are looking for a healthy snack. Sterling Rice Group created the ad, which shows the character Al in a Thor-like film set using almonds as "weapons of wellness."
PepsiCo's Doritos brand has tapped "Saturday Night Live" cast member Ego Nwodim to promote the snack brand's Solid Black Changemakers program, which is entering its second year of promoting and financially supporting Black leaders making a positive impact on their communities. The brand's packaging is featuring the work of Black artists, and Doritos is also supporting the PepsiCo Foundation's new Black Nonprofit Changemakers program.
Select US brands have been invited to test Instagram's Creator Marketplace, a service that helps them find potential campaign partners. Creator Marketplace is accessible through the Meta Business Suite and offers numerous filters such as gender, age and saved lists.
Children and teens watched TikTok for 91 minutes a day on average when 2021 ended, compared to YouTube's 51-minute score, reports parental control company Qustodio. A larger Qustodio study also found that 56% of young people use Roblox and 82% use Snapchat.
Linear TV is the first purchase destination for 51% of advertisers in a Hub Entertainment Research and Advertiser Perceptions study, followed by connected TV. Joint purchases so that the formats can "support each other" are the strategy 34% prefer.
Tradesman Brewing Co. in Charleston, S.C., has partnered with county emergency officials to produce a "Know Your Zone" beer with a QR code that points to a website with information about preparing for this year's hurricane season. "The website will teach people how to create an emergency kit, how to create a family emergency plan, how to find your hurricane evacuation zone," says Dorchester County Emergency Management's David Amann.
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Keep a civil tongue.