Infographic: The state of B2B influencer marketing
Why some brand websites are incorporating user videos | How to replace the "multicultural market" mindset | Infographic: The state of B2B influencer marketing
Created for ignoble.experiment@arconati.us | Web Version
Beauty brands are increasingly enhancing e-commerce websites with user-generated content and repurposed short-form videos from platforms such as TikTok and Instagram. Kira Jackson of investment firm Rx3 Growth says the efforts appeal to today's consumers, who have an "always shopping" mindset and prefer video to text.
The bar for personalization is rising 49% of consumers say they will likely become repeat buyers after a personalized shopping experience. To explore the latest trends in personalization, privacy and customer loyalty, download The State of Personalization 2022 report.
Luis Ribeiro of Lobo examines the advertising industry's use of the term "multicultural market" and posits three ways the industry can start "checking our ethnocentrism at the door." Avoid overgeneralization, enable Hispanic voices within agencies and find cultural similarities to bridge markets, Ribeiro advises.
This infographic from Top Rank Marketing outlines key insights from its "B2B Influencer Marketing Report," showing that 63% of B2B marketers believe an influencer program would boost their results and 79% believe influencer marketing will become more significant in the next year. In addition, half of respondents said influencer marketing improves lead generation and brand awareness and recognition.
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Spotify put a playful twist on this year's in-house holiday "Wrapped" campaign, including murals and billboards displaying word searches and other puzzles to engage consumers in 2022 listening habits. The global push, running across out-of-home, digital, connected TV and social, includes in-app experiences such as "Your Listening Personality," an interactive "Audio Day" and 40,000 "Your Artist Messages," videos of artists saying thank you to listeners.
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LinkedIn rolled out numerous platform enhancements, including a Group Identity targeting option that relies on first-party data and a competitor analytics dashboard that looks at competitors' platform growth and content. Other updates include Lead-Gen forms that automatically populate with members' business email addresses, and the ability to send newsletter notifications to subscribers.
Instagram is working with a select group of creators to post Reels that have been created and edited using any of eight allowed video tools. Through these tools, creators can enhance Reels with audio, stickers, special effects, paid partnership labels and other options.
Digital billboards and walls link up with social media elements in Outfront Media's new Outfront Prime platform, a combination with the potential to increase reach ten times compared to other mediums. The company is also offering support for influencer marketing.
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YouTube revealed its year-in-review holiday campaign and 2022's most-watched ads, with the number one spot taken by Amazon's "Mind Reader" Super Bowl ad, which has 69 million views. The platform identified three trends from this year's most popular ads: breaking down barriers through music, displaying self-awareness and relatability, and blending storytelling with product info designed to spark consumer action.
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