AI is 🔥 right now

AI is a hot topic right now. Email not displaying correctly? View it in your browser. Your weekly demand gen insights from B2B Nation! Happy Thursday!  I can't help but notice the overwhelming increase in AI-related content around the B2B marketing world.  Personally, I think this is a pretty interesting shift we're seeing.  Whether it's ChatGPT or any other AI-related tool, if you're active on LinkedIn you can almost guarantee someone's talking about it.  Marketers like you are using AI every single day.  Let's talk about it. Mike Pastore Demand Gen Director   100 Top Artificial Intelligence (AI) Companies in 2023 AI is a hot topic right now.  Rightfully so, as it adds numerous benefits to your business. But, be mindful, as with anything new, it has its fair share of challenges.  It seems to be everywhere these days, and marketers like you are using it for content creation, chatbots, data analysis, and more.  Our Datamation website created a list of the Top 100 AI companies for 2023.  See which applications you'll be using in the near future!   Top 100 AI Companies For 2023     How to Reduce Complexity in the B2B Buying Journey You have to THINK LIKE A BUYER! Here's why… Buyers are taking back the power in the B2B buying journey. These days, buyers don't go to vendors until they're 70% of the way through their process.  Meaning, you have to reach your buyers at the right place, and at the right time.  To effectively reduce the complexity buyers face, you have to think like a buyer. If the content you create isn't enabling buyers, you need to ask yourself where the value in it is.   How To Reduce Complexity For Your Buyers   TechnologyAdvice Demand Gen Deals Of The Week Are you the type of person who loves shopping for deals?  TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow your pipeline without begging for more budget. Reach your audience at rates that are 15% to 50% off rate card.  Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers.  Reach out to learn more.   Get Your Deal of the Week   Using Self-Service to Enable Buyers In case you missed it…  Buyers are taking more control over the buying journey, and part of that control is opting for self-service when available. Self-service options have been common for certain aspects of businesses. There will always be buyers who prefer to talk to real humans but self-service alternatives allow you to account for the people who don't.  How do you adapt? Well, that's entirely up to you.   How To Use Self-Service To Enable Buyers   B2B Nation Weekly Wrap Up Another one down!  You should really consider looking into AI for your marketing efforts.  In a crowded market, you've got to reduce the complexity of your buyer's journey.  Who doesn't love a deal? Don't miss the Demand Gen Deals of the Week.   Was this email forwarded to you? Sign up here. Follow B2B Nation  Copyright © 2023, All rights reserved. Our mailing address is:  TechnologyAdvice 3343 Perimeter Hill Drive Nashville, TN 37211   update subscription preferences